DISCOVER HOW DIGITAL SIGNAGE IS TRANSFORMING THE BRANCH AND ATM DRIVE-UP EXPERIENCE By Cook Solutions Group Executive Summary Today’s competitive environment demands more than static messaging. Whether outside financial institutions, car wash drive-up lanes or crowded stadiums, the ability to adapt content in real time, centrally manage displays and deliver targeted messaging has become an expectation. Despite this, many organizations remain constrained by traditional signage. Static, outdated content that is labor-intensive to update creates branding inconsistencies across locations and offers no real-time control or customization. The result is reduced accessibility, diminished customer engagement and operational inefficiencies that can directly impact business performance. Real-World Applications Use Case: Financial Institutions In today’s fast-paced environment, financial institutions benefit from dynamic, unified communication at every customer touchpoint. Traditional signage at drive-up lanes, inside branches or at entry points can quickly become outdated, is difficult to update and often fails to effectively engage or inform customers. Example Approach Digital signage can transform the customer experience across the entire branch. At drive-up ATMs or ITMs, it can deliver real-time content such as hours, closures, emergency alerts, promotional offers and compliance messages directly to customers in their vehicles. Inside the branch, displays can offer engaging visuals, financial tips, product spotlights and community news in lobbies and waiting areas, keeping visitors informed and engaged. At the entry, signage can welcome visitors, display branch hours, provide wayfinding assistance and share timely announcements — ensuring a positive and informed experience from the moment they arrive. Key Benefits • Real-Time Messaging: Instantly update hours, closures, holiday notices or emergency alerts across all locations. • Targeted Promotions: Show tailored offers based on time of day, customer behavior or service type. • Brand Consistency: Deliver cohesive visuals and messaging across multiple sites. • Increased Engagement: Use dynamic visuals to draw attention and inform customers while they wait or transact. • Operational Efficiency: Eliminate the need for manual signage changes or concerns about outdated information. Example Applications • Display “Lane Open/Closed” statuses in real time. • Promote digital banking tools and mobile app downloads. • Highlight rate specials or limited-time offers. • Rotate community messaging or local event information. • Provide wayfinding directions or emergency notifications. Benefits Summary • Increase operational efficiency. • Reduce costs from printed materials. • Strengthen branding across locations. • Improve customer experience and dwell time. • Adapt content instantly for promotions, emergencies or updates. Tired of Outdated, Static ATM Drive-Up and Branch Signage? 23 Colorado Banker
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