18 ADVOCACY One Powerful Voice Today, more than ever, it is important to stay informed and involved in the political landscape. From voting for leadership that understands our industry to supporting legislation that protects the Merit Shop Philosophy, each of us must do our part. With over 21,000 members and 69 chapters, Associated Builders and Contractors (ABC) understands that together, our one powerful voice has the ability to advocate and affect change.That is why every member should download the ABC Action app. The ABC Action app is a complete suite for everything members need to know about the association’s advocacy efforts and how they can get involved. “It’s like a handheld version of our ABC Action Center, but it’s tailored to our specific issues and the individual,” says Patrick McCarty, grassroots manager at ABC. “It’s how we help build engagement, our mobile ABC Action app.” “The app is an advanced advocacy tool that enables ABC members to become a vital part of the association’s grassroots advocacy efforts and allows you to make your voice heard,” says Ben Brubeck, vice president of regulatory, labor and state affairs at ABC. “Through the ABC Action app, users can take action in grassroots campaigns and push for pro-Merit Shop legislation in Congress and state capitols, check out state-specific policy information in the Merit Shop Scorecard, and access a custom X (formerly Twitter) feed tracking issues important to our membership and the construction industry.” When users download the ABC Action app, they create a profile where they enter their personal information, including their home or business address.This information is automatically matched in VoterVoice to return a personalized experience for the users that connects them with their elected officials and also shows them any active federal or state campaigns they can participate in. The app also pulls all elected officials’ headshots and contact information (including the option to call them or visit their website and social media accounts), maps of office locations and information on how they voted on ABC’s key issues based on VoterVoice’s scorecards. “We use the VoterVoice API and its grassroots functionality for our members to get in touch with their federal and state elected officials with just a few clicks,” says McCarty. “The ABC Action app, in addition to VoterVoice email alerts, is how we primarily drive participation for advocacy efforts, from a national perspective down to the chapters.”
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