Pub. 2 2021-2022 Issue 3

OFFICIAL PUBLICATION OF CENTRAL FLORIDA AUTO DEALERS ASSOCIATION Pub Yr 2 | Issue 3 ©2022 Central Florida Auto Dealers Association, Inc. (CFADA) | The newsLINK Group, LLC. All rights reserved. Accelerate is published four times each year by The newsLINK Group, LLC for CFADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and dealer education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of CFADA, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Accelerate is a collective work, and as such, some articles are submitted by authors who are independent of CFADA. While Accelerate encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at: 855.747.4003. FOLLOW US ON: 100 Weldon Boulevard Sanford, FL 32773 Phone: 407.708.2780 cfada.org The magazine is produced in partnership with 4049 South Highland Drive Millcreek, Utah 84124 855.747.4003 | 801.676.9722 thenewslinkgroup.org 2 PRESIDENT’S MESSAGE 4 OUR LEADERSHIP: 2022 BOARD OF DIRECTORS 6 GETTING TO KNOW RAJ ALEXANDER 8 GETTING TO KNOW JASON KIRKLAND 11 WEIGHING IN ON EVS AND THE VALUE OF DEALERSHIPS 14 AUTO BUYING PREFERENCES 16 THE PANDEMIC HAS CHANGED THE WAY DEALERSHIPS DO BUSINESS 18 THE INS & OUTS OF DEALERSHIP COMMUNICATION 21 DEALER MEMBERS 24 ASSOCIATION MEMBERSHIP BENEFITS Pub Yr 2 | Issue 3 1 CFADA.ORG

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