OFFICIAL PUBLICATION OF CENTRAL FLORIDA AUTO DEALERS ASSOCIATION Pub Yr 4 ©2024 Central Florida Auto Dealers Association, Inc. (CFADA) | The newsLINK Group, LLC. All rights reserved. Accelerate is published three times each year by The newsLINK Group, LLC for CFADA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and dealer education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of CFADA, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. Accelerate is a collective work, and as such, some articles are submitted by authors who are independent of CFADA. While Accelerate encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at: 855.747.4003. FOLLOW US ON: 100 Weldon Boulevard Sanford, FL 32773 Phone: 407.708.2780 cfada.org The magazine is produced in partnership with 4049 South Highland Drive Holladay, Utah 84124 855.747.4003 | 801.676.9722 thenewslinkgroup.org 4 President’s Message Seasonal Changes 6 Our Leadership 2024 Board of Directors 8 Celebrating the Central Florida International Auto Show 12 When Saying Less Gets You More 14 Protect Your Dealership From Fraud and Cyber Threats Learn About the Latest Fraud and Cyberthreats, How To Defend Against Attacks and What To Do if You’re a Victim of Cybercrime 18 Control What You Can 20 How to Build a Consumer-Friendly Service Experience That Is Efficient 22 5 Factors to Consider in This Hot Seller’s Market 14 18 8 ACCELERATE 3
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