Pub. 1 2019 Issue 1

MARKETING IN 2019: THREE TIPS TO HELP YOUR MARKETING STRATEGY 1. Diversify marketing channels. Consider what is offer- ing more value for the money. Consumers use mul- tiple channels daily, but they are not compelled to purchase from every channel. For example, they may see an ad on tv and ignore it. They may see a similar ad for the same product on Twitter and decide to buy and vice versa. Where one consumer buys may be different than another. • Keep in mind that consumers are everywhere so you should be as well. You need to advertise in multiple channels rather than concentrating on only one channel to try to improve marketing ROI. 2. Watch your spending. More spending is not always better. ROI for digital marketing is not the same as ROI for television, radio, and print. Some stores have opted for concentrating more funds on one channel and diversifying the remainder of their budget to keep a presence in the other channels. The key is to capitalize on the strengths of each channel because they are not all the same. 3. Wards Auto compiled a list of Digital Marketing advice for dealers for 2019. Supporting what we’ve written here, Wards advises dealers to pay attention to analytics, look at UTM tagging, and to focus on accountability in digital marketing. O ces: 2822 Remington Green Circle Tallahassee, Florida 32308 Tel 850.878.6404 Fax 850.942.4869 9104 Falls of Neuse Road, Suite 200 Raleigh, North Carolina 27615 Tel 919.847.8632 Fax 919.847.8633 DEALERLAWYER.COM PROTECTING OUR FLORIDA DEALER CLIENTS FOR OVER 30 YEARS Bass Sox Mercer represents automobile, truck and motorcycle dealers in complex franchise issues, litigation and transactions. The firm has the knowledge and experience to address a wide range of issues, with the goal of not only aiding their clients in meeting a specific, immediate objective, but also providing creative responses and strategic solutions for issues that will arise in the future. Whatever marketing strategy you use, here are three things to keep in mind. Issue 1 2019 15 CFADA.ORG

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