Pub. 1 2019 Issue 1

OFFICIAL PUBLICATION OF CENTRAL FLORIDA AUTO DEALERS ASSOCIATION ISSUE 1 2019 2 PRESIDENT’S MESSAGE 4 OUR LEADERSHIP: 2019 Board of Directors 6 GETTING TO KNOW Immediate Past Chair, Mike Smith: Orlando Dodge, Chrysler, Jeep, Ram 8 GETTING TO KNOW Bobby Kisselback: Kisselback Ford, CFADA Curent Chair 12 ADA (American With Disabilities Act) COMPLIANT WEBSITE: Tools to Help Your Site be ADA Compliant 13 30 MINUTES TO SELL A CAR? Sell at the Speed of the Market 14 CHANGE HOW WE DO THINGS? 15 MARKETING IN 2019: Three Tips to Help Your Marketing Strategy 16 DIGITAL ADVERTISING BASICS: Tips to Improve Your Social Media Presence 17 UPCOMING EVENTS: Mark Your Calendar 18 THE U.S. NEEDS SKILLED Automotive Technicians 20 The Benefits of AUTOMOTIVE TECHNICIAN CAREERS 24 AUTO SHOW Pictures 26 DECEMBER MEMBER LUNCHEON ‘18 Pictures CONTENTS ©2019 Central Florida Auto Dealers Association, Inc. (CFADA) | The newsLINK Group, LLC. All rights reserved. Accelerate is published four times each year by The newsLINK Group, LLC for the Central Florida Auto Dealers Association, Inc. (CFADA) and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and dealer education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the Central Florida Auto Dealers Association, Inc. (CFADA), its board of directors, or the publisher. Likewise, the appear- ance of advertisements within this publication does not constitute an endorsement or recom- mendation of any product or service advertised. Accelerate is a collective work and as such some articles are submitted by authors that are independent of the Central Florida Auto Dealers Association, Inc. (CFADA). While Accelerate encourages a first print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at: 855.747.4003. FOLLOW US ON: 100 Weldon Boulevard Sanford, FL 32773 Phone: 407.708.2780 cfada.org The magazine is produced in partnership with 4064 South Highland Drive Millcreek, Utah 84124 855.747.4003 | 801.676.9722 https://www.thenewslinkgroup.com/ Issue 1 2019 1 CFADA.ORG