Pub. 6 2021 Issue 4

1 ISSUE 4, 2021 3 Hello CTAA Memb ers and Supporters 4 The Rental Assista nce Maze 6 Six Trends to Watch for in Multifamily Property Management in 2021 9 Cinco de Mayo 1 2 Help Us Help You ©2021 The Connecticut Apartment Association | The newsLINK Group, LLC. All rights reserved. Apartment FOCUS is published six times each year by The newsLINK Group, LLC for the The Connecticut Apartment Assoc iat ion and i s the of f i c i a l publ ication for this association. The information contained in this publication is intended to provide general informat ion for review and consideration. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an at torney as to your specific circumstances. The statements and opinions expressed in this publ ication are those of the individual authors and do not necessari ly represent the views of The Connec t icut Apar tment Association, its board of directors, or the publ isher. Likewise, the appearance of advert i sements within this publication does not const i tute an endorsement or recommendation of any product or service advertised. Apartment FOCUS is a collective work, and as such, some articles are submitted by authors who are independent of The Connecticut Apartment Association. While The Connecticut Apartment Association encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted wi thout pr ior permi ss ion. For further information, please contact the publisher at 855.747.4003 8 6 14 I Love CTAA Tradeshow Water Cooler How to Utilize Apartment Marketing’s Newest Weapon: TikTok