Pub. 6 2021 Issue 4

15 ISSUE 4, 2021 Need to add phone number and web address in the same color as the tag line. 860-860-838-5322 www.reficiocompany.com 860-838-5322 www.reficiocompany.com Need to add phone number and we b address in the same color as the tag line. 860-860-838-5322 www.reficiocompany.com Need to add phone number and web address in the same color as the tag line. 860-860-838-5322 www.reficiocompany.com 860-838-5322 www.reficiocompany.com Need to add phone number and web address in the same color as the tag line. 860-860-838-5322 www.reficiocompany.com • Putting together a resident giveaway • Answer the top 10 FAQs about your community • Friday Fluff: Record a video of the dog of the week If you can, try to get your whole staff involved with generating ideas. A few of them likely use TikTok in their personal time and are familiar with the platform and what’s popular. Some may even jump at the opportunity to be creative and make TikTok videos for the property (an offer you should definitely take them up on). 2. Do a resident takeover. A resident takeover is when you give a trusted resident the login to your property’s TikTok and allow them to create/ post videos for a day or even a week. This is a great way to add personality and authenticity to your account. It’s likely you don’t know which residents use TikTok or their accounts. An easy way to initiate a resident takeover is to send out a simple email and/or social post explaining the goal and offering some sort of prize such as a gift card or gift basket. If you really want to stir up interest and have the budget to do so, offering something like a percentage off the following month’s rent can really draw your residents in; you may even get multiple interested parties and you can do a different resident takeover each month. Make sure to confirm that the chosen resident has some knowledge of TikTok and can put together a high-quality video. If you’re offering a high-value prize, it is more than understandable for you to ask them to submit a video example. 3. Sponsor an influencer. This idea is more geared toward properties that have bigger budgets or have extra room in their current one. That being said, if your current paid media and other marketing efforts aren’t pulling in leads, you might want to put a few months into giving this strategy a shot. The difference between doing a resident takeover and sponsoring an influencer is direct creative control. Since this is just like a job, you can tell the influencer exactly what kind of videos you want them to make, what you want them to say, what you want them to do and so on. This won’t create the same “down-to-Earth” feel as a resident takeover but it will allow you to showcase your property in the best light possible. While it’d be incredible if you had a TikTok user living at your apartment, it’s not necessary to engage in sponsorships. Once you find one that is local or close enough to drive, you can host them for a day or even for a few hours. The great thing about sponsorships is that they’re incredibly flexible and all based on what you and the influencer agree upon. Get Leads Out of TikTok However you decide to use TikTok, make sure that a user can easily access your apartment website and book a tour from your profile. As fun and creative as TikTok is, the main goal is to drive leads. That said, never underestimate how many new leads a silly, funny video of a cat watching chicken spin around in the microwave can generate for your property. If one video generates just one lead, it’s worth it. Source: units OCTOBER 2021 The Magazine of the National Apartment Association The great thing about TikTok is it’s all about trends.