6 www.ctaahq.org CTAA is thrilled to officially introduce our new management company, The Markens Group (TMG). Our partnership began last fall, and our board and committees are already collaborating with TMG to make our association grow and thrive. Read on to learn about the company and meet a few folks who will be regularly working with us. About The Markens Group Founded in 1988 by Ben and Jennie Markens, TMG is a full-service association management company headquartered in Springfield, MA. They have a staff of just under 20 association professionals with a variety of specialized skillsets from event planning to marketing/communications and financial management. One of the benefits of partnering with a company like TMG is that CTAA will have access to these specialty services when we need them – without having to hire full-time staff for each functional area. TMG has a simple, people-focused approach to association management: they connect those with common interests and needs to solve problems, share ideas and best practices, have fun, win, and close gaps. They use proven methods to accelerate growth in member recruitment, retention, and engagement while optimizing back-end efficiencies. Ultimately, TMG works with associations because they are communities of interest and kinship focused on mutuality, common interest, and collective gain. Associations also provide a sense of belonging, inclusiveness, interconnectivity, and reciprocity to their stakeholders, which is important because all human beings want to belong and feel connected with one another. “When we began TMG more than 30 years ago, we agreed to live by two basic principles: we would only do it as long as it was fun, and we would resolve any dispute or disagreement by answering, ‘What’s fair?’” says TMG president, Ben Meet CTAA’s New Management Company, The Markens Group!
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