Pub. 6 2021 Issue 1

7 ISSUE 1, 2021 Review 4: A Hair-Raising Hallway Complaint — Salvaged by a Skillful Manager Staying on top of leasing communication can be one of the hardest aspects of property management. Not only is it difficult to re- spond to leasing inquiries around the clock, but following up with leads to schedule showings quickly and efficiently can be a major challenge. If this is an issue your team is running up against, take a look at our tips through- out this article for improving lead-to-lease conversion by following up with leads quickly and efficiently. New advancements in technology have made it possible to reply promptly to 100% of leads, around the clock, by leveraging conversational AI solutions like AppFolio’s AI Leasing Assistant, Lisa. In situations like the example to the right, the owner can reply right away to questions about the property, allow the prospective renter to schedule a showing, and send text messages to remind them of their appointment — all without taking up any of your team’s time. To address the issue of showing proper- ties only during working hours, you can also consider allowing prospective residents to do a self-guided showing. This is made possi- ble with lockbox technology that allows the customer to securely gain access to the unit at a time that works for them.