Page 4 Arkansas Auto Outlook % Change in State Registrations for Top 20 Brands- YTD '24 thru June vs. YTD '23 Brands Gaining Ground Largest % increases from 1Q '24 to 2Q '24 Tesla Up 20.9% Volkswagen Up 17.1% Hyundai Up 16.5% Dodge Up 13.8% GMC Up 10.0% Brands Losing Ground Largest % declines from 1Q '24 to 2Q '24 Lexus Down 31.3% Mazda Down 24.8% Ram Down 24.1% BMW Down 15.6% Chevrolet Down 9.9% Arkansas and U.S. Market Shares for Top 15 Brands in State - YTD '24 thru June Jeep, -30.9% Tesla, -28.6% Mercedes, -8.2% Cadillac, -6.0% GMC, -4.8% Nissan, -3.3% Mazda, -2.9% Ford, -0.9% Dodge, 1.7% Chevrolet, 3.2% Honda, 4.8% Toyota, 4.9% BMW, 5.7% Subaru, 7.1% Ram, 7.3% Lexus, 8.6% Kia, 10.5% Buick, 12.3% Hyundai, 32.1% Volkswagen, 37.8% 13.4 12.6 11.7 9.9 7.5 6.3 5.8 5.7 4.1 3.9 3.3 2.1 1.9 1.5 1.3 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 U.S. State BRANDS AND MODELS The primary metric used to identify winning and losing brands is the percent change in registrations vs. year earlier, shown on the graph below. VW and Hyundai were the biggest gainers in the state market in the first six months of this year among the top 20 brands. BUT this snapshot does not capture the shorter term trend in sales, and this matters! Registrations for a brand may have posted a big year-over year increase (definitely a positive), but if growth has stalled during the most recent quarter, that’s significant. The tables to the right of the graph show results from the First to the Second Quarters of 2024. WINNERS AND LOSERS TOP SELLING BRANDS Largest % increases during YTD ‘24 vs. YTD ‘23: Volkswagen, Hyundai, Buick, Kia, and Lexus. Largest % increases in 2Q ‘24 vs. 1Q ‘24: Tesla, Volkswagen, Hyundai, Dodge, and GMC. Data sourced from Experian Automotive. Data sourced from Experian Automotive. Red circles show Arkansas market share. U.S. market share is represented by the gray bars. Ford, Toyota, Chevrolet, GMC, and Honda were the top five selling brands in the state so far this year. GMC state share was well above U.S. levels.
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