29 California Auto Outlook 2.3% 4.1% 5.3% 1.9% 2.3% 5.2% 3.9% 4.9% 2.6% 5.1% 10.7% 6.4% 12.8% 3.3% 13.4% 2.1% 2.4% 2.9% 3.0% 3.6% 3.8% 3.9% 4.4% 4.4% 4.8% 6.7% 7.8% 8.5% 10.7% 17.4% 0.0% 5.0% 10.0% 15.0% 20.0% Volkswagen Ram Jeep Lexus BMW Hyundai Subaru Nissan Mercedes Kia Chevrolet Honda Ford Tesla Toyota Market Share State U.S. BRAND SUMMARY Toyota Maintains Big Lead in California New Vehicle Market Registrations increased for Tesla and Genesis. Kia, Mercedes, Chrysler, Ford, and BMW had declines of less than 10 percent. California and U.S. Market Share - YTD 2022 thru Sept. (Top 15 selling brands in state) Percent Change in Brand Registrations YTD 2022 thru September vs. YTD 2021 (Top 30 selling brands in state) Source for California new vehicle registrations: AutoCount data from Experian. Source for U.S. market share: Automotive News. Toyota, Tesla, Ford, Honda, and Chevrolet were market share leaders in California. -45.4% -43.8% -41.1% -37.4% -34.2% -29.4% -29.3% -27.1% -27.0% -24.0% -23.3% -21.9% -21.3% -20.4% -19.3% -17.6% -16.9% -16.6% -15.7% -14.7% -12.7% -11.7% -10.7% -9.9% -6.3% -5.4% -3.0% -1.6% 41.9% 62.8% -130.0% -80.0% -30.0% 20.0% 70.0% 120.0% Infiniti Land Rover Honda Acura Mazda Nissan Mitsubishi Volvo Volkswagen Audi Dodge Ram Toyota Chevrolet Lincoln Jeep Lexus Hyundai Porsche MINI GMC Subaru Cadillac BMW Ford Chrysler Mercedes Kia Genesis Tesla Percent change in registrations
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