California Auto Outlook 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 140.0% 160.0% Franchised Dealerships Direct Sellers 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 2016 2017 2018 2019 2020 2021 2022 YTD '23 Market Share Electric Hybrid (excl. plug ins) Plug in Hybrid Non-Luxury SUVs, 34% Luxury SUVs, 19% Pickups and Vans, 16% Small Cars, 12% Luxury & Sports Cars, 11% Non-Luxury MidSize & Large Cars, 8% Non-Luxury SUVs, 35% Luxury SUVs, 16% Pickups and Vans, 17% Small Cars, 12% Luxury & Sports Cars, 12% Non-Luxury MidSize & Large Cars, 8% SEGMENT MARKET SHARE TRENDS Luxury SUV Market Share Approaches 20 Percent HYBRID AND ELECTRIC VEHICLES Estimated Electric Vehicle Market Share Approached 20 Percent in 1Q ‘23 Segment Market Shares in California YTD 2022 thru March Segment Market Shares in California YTD 2023 thru March The two graphs above show market shares for primary segments in during the first three months of 2022 and 2023. Data sourced from Experian Automotive. Non-Luxury SUV Share YTD ‘22: 35% Estimated Hybrid and Electric Vehicle Market Share The graph and table above show estimated hybrid powertrain and electric vehicle market share in the state. Registrations by powertrain for vehicles equipped with multiple engine types were estimated by Auto Outlook. The estimates are based on model registrations compiled by Experian, and engine installation rates collected from other sources. Non-Luxury SUV Share YTD ‘23: 34% Estimated Hybrid and Electric New Vehicle Registrations and Market Share 2019 2020 2021 2022 YTD 2023 Electric registrations 106752 101628 176357 285199 87525 Electric share 5.1% 6.2% 9.5% 17.1% 19.5% Hybrid regs. (excl. plug ins) 117218 113103 196777 183461 49680 Hybrid share (excl. plug ins) 5.6% 6.9% 10.6% 11.0% 11.0% Plug in hybrid regs. 52329 31144 61261 50035 16470 Plug in hybrid share 2.5% 1.9% 3.3% 3.0% 3.7% Percent Change in New Retail BEV Registrations for Vehicles Sold by Franchised Dealerships and Direct Sellers YTD 2023 thru March vs. YTD 2022 Up 140% New retail registrations for battery electric vehicles sold at franchised dealerships increased by 140 percent during the first three months of this year versus the year earlier. New registrations for vehicles sold by direct sellers increased 14 percent. Franchised dealership share of the state’s new retail BEV market increased from 19.0 percent in 1Q ‘22 to 32.9 percent this year. Data sourced from Experian Automotive. BEV share: 2022 annual: 17.1% 1Q ‘23: 19.5% Up 15% 34 California New Car Dealer Quarterly
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