California Auto Outlook 1.5% 2.5% 4.3% 1.9% 2.3% 4.0% 2.1% 5.1% 6.1% 5.1% 11.0% 7.0% 12.6% 4.7% 11.2% 2.2% 2.2% 2.7% 2.7% 3.7% 3.7% 3.9% 4.0% 4.3% 5.0% 7.7% 8.7% 8.9% 11.8% 15.2% 0.0% 6.0% 12.0% 18.0% Audi Mazda Jeep Lexus BMW Subaru Mercedes Hyundai Nissan Kia Chevrolet Honda Ford Tesla Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased for Most Brands; Toyota Retains Title of Top Selling Brand in CA in 1Q ‘23 Registrations increased by more than 20 percent for Chevrolet, Genesis, Buick, Audi, Porsche, Hyundai, Cadillac, GMC, and Lincoln. California and U.S. Market Share - YTD 2023 thru March (Top 15 selling brands in CA) Percent Change in Brand Registrations YTD 2023 thru March vs. YTD 2022 (Top 30 selling brands in CA) Source for California new vehicle registrations: AutoCount data from Experian. Source for U.S. market share: Automotive News. Toyota, Tesla, Ford, Honda, and Chevrolet were market share leaders in California during the First Quarter of this year. -27.6% -25.3% -15.6% -10.5% -9.4% -7.5% -6.8% -4.8% -2.8% -2.3% 0.2% 1.6% 1.7% 5.7% 7.6% 7.8% 7.9% 10.6% 12.8% 12.9% 18.6% 20.0% 20.5% 21.5% 30.5% 31.6% 38.0% 39.7% 41.8% 47.1% Ram Dodge MINI Chrysler Jeep Toyota Infiniti Nissan Subaru Mazda Lexus BMW Honda Mercedes Ford Volvo Volkswagen Tesla Acura Land Rover Kia Lincoln GMC Cadillac Hyundai Porsche Audi Buick Genesis Chevrolet 37 California New Car Dealer Quarterly
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