Covering First Quarter 2023 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the First Quarters of 2022 and 2023, and annual totals for 2021 and 2022. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands in each category are shaded yellow. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. May 2023. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations First Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 1Q '22 1Q '23 % Change 1Q '22 1Q '23 Change 2021 2022 % Change 2021 2022 Change TOTAL 425,216 450,000 5.8 1,856,391 1,667,831 -10.2 Acura 3,155 3,560 12.8 0.7 0.8 0.1 18,455 12,008 -34.9 1.0 0.7 -0.3 Alfa Romeo 590 327 -44.6 0.1 0.1 0.0 3,159 2,150 -31.9 0.2 0.1 -0.1 Audi 7,042 9,719 38.0 1.7 2.2 0.5 37,524 32,308 -13.9 2.0 1.9 -0.1 BMW 16,168 16,425 1.6 3.8 3.7 -0.1 65,310 61,718 -5.5 3.5 3.7 0.2 Buick 958 1,338 39.7 0.2 0.3 0.1 6,816 3,230 -52.6 0.4 0.2 -0.2 Cadillac 2,619 3,183 21.5 0.6 0.7 0.1 10,295 10,676 3.7 0.6 0.6 0.0 Chevrolet 23,469 34,524 47.1 5.5 7.7 2.2 123,006 112,826 -8.3 6.6 6.8 0.2 Chrysler 2,204 1,972 -10.5 0.5 0.4 -0.1 10,760 9,812 -8.8 0.6 0.6 0.0 Dodge 4,413 3,295 -25.3 1.0 0.7 -0.3 23,108 19,181 -17.0 1.2 1.2 0.0 Ford 37,106 39,913 7.6 8.7 8.9 0.2 146,486 140,881 -3.8 7.9 8.4 0.5 Genesis 1,490 2,113 41.8 0.4 0.5 0.1 5,952 7,528 26.5 0.3 0.5 0.2 GMC 7,717 9,301 20.5 1.8 2.1 0.3 32,879 32,313 -1.7 1.8 1.9 0.1 Honda 38,706 39,345 1.7 9.1 8.7 -0.4 201,196 131,793 -34.5 10.8 7.9 -2.9 Hyundai 13,638 17,804 30.5 3.2 4.0 0.8 71,271 65,149 -8.6 3.8 3.9 0.1 Infiniti 1,301 1,213 -6.8 0.3 0.3 0.0 7,813 4,519 -42.2 0.4 0.3 -0.1 Jaguar 436 356 -18.3 0.1 0.1 0.0 2,755 1,449 -47.4 0.1 0.1 0.0 Jeep 13,161 11,926 -9.4 3.1 2.7 -0.4 56,216 45,492 -19.1 3.0 2.7 -0.3 Kia 18,893 22,413 18.6 4.4 5.0 0.6 78,715 80,626 2.4 4.2 4.8 0.6 Land Rover 2,936 3,314 12.9 0.7 0.7 0.0 16,167 10,365 -35.9 0.9 0.6 -0.3 Lexus 12,228 12,247 0.2 2.9 2.7 -0.2 57,005 48,726 -14.5 3.1 2.9 -0.2 Lincoln 969 1,163 20.0 0.2 0.3 0.1 4,853 4,071 -16.1 0.3 0.2 -0.1 Maserati 367 189 -48.5 0.1 0.0 -0.1 1,291 1,178 -8.8 0.1 0.1 0.0 Mazda 10,095 9,866 -2.3 2.4 2.2 -0.2 45,286 34,388 -24.1 2.4 2.1 -0.3 Mercedes 16,520 17,465 5.7 3.9 3.9 0.0 70,453 72,879 3.4 3.8 4.4 0.6 MINI 1,446 1,221 -15.6 0.3 0.3 0.0 5,294 5,199 -1.8 0.3 0.3 0.0 Mitsubishi 1,515 929 -38.7 0.4 0.2 -0.2 6,301 4,321 -31.4 0.3 0.3 0.0 Nissan 20,156 19,194 -4.8 4.7 4.3 -0.4 95,650 70,075 -26.7 5.2 4.2 -1.0 Other 985 2,701 174.2 0.2 0.6 0.4 3,517 5,491 56.1 0.2 0.3 0.1 Porsche 3,463 4,558 31.6 0.8 1.0 0.2 17,130 14,940 -12.8 0.9 0.9 0.0 Ram 10,888 7,880 -27.6 2.6 1.8 -0.8 49,343 37,794 -23.4 2.7 2.3 -0.4 Subaru 17,302 16,826 -2.8 4.1 3.7 -0.4 66,700 63,799 -4.3 3.6 3.8 0.2 Tesla 48,038 53,141 10.6 11.3 11.8 0.5 121,080 186,711 54.2 6.5 11.2 4.7 Toyota 73,941 68,388 -7.5 17.4 15.2 -2.2 335,587 289,304 -13.8 18.1 17.3 -0.8 Volkswagen 8,388 9,050 7.9 2.0 2.0 0.0 44,471 33,537 -24.6 2.4 2.0 -0.4 Volvo 2,913 3,141 7.8 0.7 0.7 0.0 14,547 11,394 -21.7 0.8 0.7 -0.1 Source: AutoCount data from Experian. 38 California New Car Dealer Quarterly
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