Pub. 3 2021-2022 Issue 2

4 ©2021 California New Car Dealers Association (CNCDA) | The newsLINK Group, LLC. All rights reserved. The California New Car Dealer Quarterly is published four times each year by The newsLINK Group, LLC for the CNCDA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and dealer education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your specific circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the CNCDA, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The California New Car Dealer Quarterly is a collective work, and as such, some articles are submitted by authors who are independent of the CNCDA. While the California New Car Dealer Quarterly encourages a first- print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at 855.747.4003. 22 CONTENTS 12 14 ISSUE 2, 2021 6 President ’ s Message 10 2021 Officers and Directors 12 First Look: CNCDA Priority Bills 14 A Dangerous Precedent: Volvo Appears Committed to Direct Sales 16 Annual Convention 21 CNCDA 2021 Virtual Dealer Day — Register Now 22 The Top Five Most Common Mistakes Found in a Dealership Website “Audit” 23 CNCDA 2021 Economic Impact Report 24 CNCDA Is Here For You 25 CNCDA Launches Truck Dealer Committee and Begins Close Collaboration with Newly Created TDAC 26 CNCDA 2021 Sponsors 27 The CNCDA’s Scholarship Foundation 2.0 Vision — Retooling our Legacy. 28 The Road to the Sale is Changing. It’s Now Virtual. 30 CCPA Opt-Out Requests: Hey CRM, You’re Doing It Wrong!