34 Covering Fourth Quarter 2021 Page 7 Passenger Cars 52.5% Small CUVs 17.7% Mid Size/Large SUVs & Small truck-based SUVs 15.8% Pickups and Vans 13.9% Passenger Cars 34.1% Small CUVs 28.4% Mid Size/Large SUVs & Small truck-based SUVs 22.2% Pickups and Vans 15.2% MARKET SEGMENTS “True Truck” Share of State Retail Market is Below 40% BEST SELLERS IN MID SIZE SUV SEGMENT Toyota Highlander and Ford Explorer Are Top Sellers in Mid Size SUV Segment In 2021, light trucks accounted for 66.4 percent of the state market, up sharply during the past several years. But due to the sometimes fuzzy standards the industry has used to classify vehicles, these frequently cited light truck market share figures can send a misleading signal regarding an apparent shift to bigger vehicles. For example, many sub compact and compact SUVs (i.e., Buick Encore and Honda CR-V) are essentially passenger cars with a hatchback, a higher center of gravity, and more ground clearance. But these vehicles are traditionally classified as light trucks and are included in the same broad segment category as full size pickups and large SUVs. In many ways, small CUVs are more similar to compact cars than to 6,000 pound trucks. The analysis below presents an alternative picture of truck market share in California by re-mapping these traditional breakdowns. The two orange shaded circles comprise what we are calling True Trucks - mid size and full size SUVs, truck-based small SUVs, pickups, and vans. The two blue circles consist of passenger cars and small crossover SUVs. By removing small CUVs from light trucks, true truck market share in the state during 2021 was well below half of the market - 37.4 percent. It’s increasing, up by 7.7 points from 2016, but the combined total for passenger cars and small CUVs accounts for the dominant share of the market. Data Source: AutoCount data from Experian. Segment Shares in State New Retail Market - 2016 Segment Shares in State New Retail Market - 2021 True Truck share of the market was less than 40 percent last year. Share of California Non Luxury Mid Size SUV Segment - 2021 TOP SELLING MID SIZE SUVS Toyota Highlander Ford Explorer Toyota 4Runner Subaru Outback Jeep Grand Cherokee Data Source: AutoCount data from Experian. Toyota Highlander 13.1% Ford Explorer 8.7% Toyota 4Runner 7.2% Subaru Outback 7.0% Jeep Grand Cherokee 7.0% Honda Pilot 6.2% Chevrolet Traverse 5.2% Toyota Venza 5.0% Kia Telluride 4.7% Kia Sorento 3.7% Others 32.2%
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