Q&A With CNCDA Foundation Sponsors By Kim McPhaul, President, CNCDA Foundation In this Q&A, we asked automotive dealers who have generously sponsored student scholarships about their motivation to support the CNCDA Foundation’s efforts. These industry leaders understand the importance of nurturing young talent and fostering a thriving automotive community. Through their support and mentorship, they aim to make a lasting impact on the future of the automotive industry. Q: Why did you choose to sponsor a student technician? A: “I started in this business as a Service Cashier and have been a dealer for 40 years. It has been my pleasure to be active with the Foundation and serve as its Chairwoman and the CNCDA Chairwoman over the years. I’ve been sponsoring students in honor of my father Bill Bader, past CNCDA Chairman, for many years because it’s the right thing to do. By supporting and investing in students, we are ensuring the future of the industry and helping to cultivate the next generation of automotive professionals, because technicians are the lifeblood of the dealership. It’s critical that we have the right people in our small dealership because our employees — their experience and knowledge — represent us when serving our customers.” — Cheryl Bedford, Sunset Auto Center A: “Gold Rush Chevrolet-Subaru, Auburn, California has awarded Joseph Vue a $1,000 scholarship to American River College. Joseph is interested, willing and passionate about working for a Subaru dealership. In his interview, he was dressed in a coat and tie, was on time, and brought his baby sister, his two brothers, a friend and his college instructor. They were all very supportive of his decision to be a Subaru technician. To prepare for his work experience, Joseph completed 11 college courses, obtained two certifications, acquired relevant job skills, is a community volunteer, and was named American River College Outstanding Student of the Year two years in a row. All of us at Gold Rush Chevrolet-Subaru are committed to helping make Joseph a valued and knowledgeable employee.” — Steve Snyder, Gold Rush Chevrolet-Subaru A: “The demand for skilled technicians in the automotive industry has been consistently high throughout my 35+ years as a dealer. Now, with the evolution of autonomous systems and ZEVs, the need becomes even more critical. The CNCDA Foundation Scholarship Program is finally connecting us with local students who are eager to enter the industry. Presenting a check to a student invests in their future but also contributes to the overall growth and sustainability of the automotive industry, and the associated mentorship program is a crucial aspect of ensuring the success of these young individuals after they enter the industry.” — K.C. Heidler, Tom’s Truck Centers A Steve Snyder and Gold Rush ChevroletSubaru team with Joseph Vue. Claudia Duran, Scholarship Recipient and Tom’s Truck Centers Team. 20 California New Car Dealer Quarterly
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