Page 2 California Auto Outlook 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 140.0% Franchised Dealerships Direct Sellers 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 2016 2017 2018 2019 2020 2021 2022 YTD '23 Market Share Electric Hybrid (excl. plug ins) Plug in Hybrid Non-Luxury SUVs, 34% Luxury SUVs, 20% Pickups and Vans, 15% Luxury & Sports Cars, 12% Small Cars, 11% Non-Luxury MidSize & Large Cars, 8% Non-Luxury SUVs, 35% Luxury SUVs, 17% Pickups and Vans, 16% Luxury & Sports Cars, 12% Small Cars, 11% Non-Luxury MidSize & Large Cars, 9% SEGMENT MARKET SHARE TRENDS Luxury SUV Market Share Hits 20 Percent HYBRID AND ELECTRIC VEHICLES Electric Vehicle Market Share Exceeded 21 Percent in First Half of 2023 Segment Market Shares in California YTD 2022 thru June Segment Market Shares in California YTD 2023 thru June The two graphs above show market shares for primary segments during the first six months of 2022 and 2023. Data sourced from Experian Automotive. Non-Luxury SUV Share YTD ‘22: 35% Hybrid and Electric Vehicle Market Share Data sourced from Experian Automotive. Non-Luxury SUV Share YTD ‘23: 34% Hybrid and Electric New Vehicle Registrations and Market Share 2019 2020 2021 2022 YTD 2023 Electric registrations 99047 92398 161860 260233 191041 Electric share 5.2% 5.8% 9.1% 16.4% 21.1% Hybrid regs. (excl. plug ins) 92285 97934 160192 144846 88309 Hybrid share (excl. plug ins) 4.9% 6.1% 9.0% 9.1% 9.7% Plug in hybrid regs. 48359 29155 54414 42586 29583 Plug in hybrid share 2.6% 1.8% 3.1% 2.7% 3.3% Percent Change in New Retail BEV Registrations for Vehicles Sold by Franchised Dealerships and Direct Sellers YTD 2023 thru June vs. YTD 2022 Up 125% New retail registrations for battery electric vehicles sold at franchised dealerships increased by 125 percent during the first six months of this year versus the year earlier. New registrations for vehicles sold by direct sellers increased 40 percent. Franchised dealership share of the state’s new retail BEV market increased from 23.2 percent in the first half of 2022 to 32.8 percent this year. Data sourced from Experian Automotive. BEV share: 2022 annual: 16.4% YTD ‘23: 21.1% Up 40% Data sourced from Experian Automotive. Hybrid vehicle market share excludes mild hybrids. 30 California New Car Dealer Quarterly
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