Page 4 California Auto Outlook 2.4% 1.5% 4.3% 1.9% 4.0% 2.4% 5.8% 2.1% 5.1% 5.2% 11.1% 12.2% 7.2% 4.3% 12.0% 2.1% 2.1% 2.5% 2.9% 3.6% 3.7% 4.0% 4.0% 4.1% 4.8% 6.9% 8.1% 9.3% 13.6% 14.7% 0.0% 6.0% 12.0% 18.0% Mazda Audi Jeep Lexus Subaru BMW Nissan Mercedes Hyundai Kia Chevrolet Ford Honda Tesla Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased for 25 of Top 30 Selling Brands in First Half of 2023; Toyota is Best-Selling Brand Registrations increased by more than 22 percent for Rivian, Polestar, Genesis, Tesla, Chevrolet, Cadillac, Audi, and Hyundai. California and U.S. Market Share - YTD 2023 thru June (Top 15 selling brands in CA) Percent Change in Brand Registrations YTD 2023 thru June vs. YTD 2022 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Tesla, Honda, Ford, and Chevrolet were market share leaders in California during the first half of this year. -19.1% -18.0% -10.7% -6.5% -2.0% 0.9% 2.9% 4.8% 5.0% 6.6% 7.2% 8.0% 8.7% 10.2% 10.7% 13.5% 13.6% 14.9% 15.8% 16.7% 17.2% 17.6% 22.9% 28.4% 32.4% 35.4% 36.7% 38.8% 65.7% 197.7% Dodge Ram Chrysler Toyota Jeep Nissan Subaru Mercedes Infiniti Ford Mazda Volvo MINI Lexus Volkswagen BMW Porsche Land Rover Kia Acura Honda GMC Hyundai Audi Cadillac Chevrolet Tesla Genesis Polestar Rivian 33 California New Car Dealer Quarterly
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