Pub. 5 2023 Issue 3

Covering Second Quarter 2023 Page 5 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the Second Quarters of 2022 and 2023, and year to date totals. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands in each category are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. July 2023. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations Second Quarter Year to date thru June Registrations Market Share (%) Registrations Market Share (%) 2Q '22 2Q '23 % Change 2Q '22 2Q '23 Change YTD '22 YTD '23 % Change YTD '22 YTD '23 Change TOTAL 407,120 475,480 16.8 811,318 905,752 11.6 Acura 3,660 4,300 17.5 0.9 0.9 0.0 6,756 7,887 16.7 0.8 0.9 0.1 Alfa Romeo 405 338 -16.5 0.1 0.1 0.0 940 637 -32.2 0.1 0.1 0.0 Audi 8,229 10,401 26.4 2.0 2.2 0.2 15,110 19,395 28.4 1.9 2.1 0.2 BMW 13,594 17,551 29.1 3.3 3.7 0.4 29,641 33,654 13.5 3.7 3.7 0.0 Buick 784 1,041 32.8 0.2 0.2 0.0 1,689 2,324 37.6 0.2 0.3 0.1 Cadillac 2,242 3,197 42.6 0.6 0.7 0.1 4,675 6,191 32.4 0.6 0.7 0.1 Chevrolet 25,753 31,225 21.2 6.3 6.6 0.3 46,377 62,785 35.4 5.7 6.9 1.2 Chrysler 1,952 1,696 -13.1 0.5 0.4 -0.1 3,596 3,211 -10.7 0.4 0.4 0.0 Dodge 3,974 3,632 -8.6 1.0 0.8 -0.2 7,979 6,456 -19.1 1.0 0.7 -0.3 Ford 33,881 37,593 11.0 8.3 7.9 -0.4 68,621 73,168 6.6 8.5 8.1 -0.4 Genesis 1,581 2,151 36.1 0.4 0.5 0.1 3,079 4,273 38.8 0.4 0.5 0.1 GMC 7,914 9,100 15.0 1.9 1.9 0.0 15,202 17,873 17.6 1.9 2.0 0.1 Honda 34,032 46,161 35.6 8.4 9.7 1.3 72,065 84,428 17.2 8.9 9.3 0.4 Hyundai 17,508 20,084 14.7 4.3 4.2 -0.1 30,498 37,471 22.9 3.8 4.1 0.3 Infiniti 1,212 1,436 18.5 0.3 0.3 0.0 2,547 2,675 5.0 0.3 0.3 0.0 Jaguar 348 293 -15.8 0.1 0.1 0.0 760 641 -15.7 0.1 0.1 0.0 Jeep 10,987 11,959 8.8 2.7 2.5 -0.2 23,508 23,046 -2.0 2.9 2.5 -0.4 Kia 19,587 22,552 15.1 4.8 4.7 -0.1 37,591 43,526 15.8 4.6 4.8 0.2 Land Rover 2,524 2,907 15.2 0.6 0.6 0.0 5,386 6,188 14.9 0.7 0.7 0.0 Lexus 12,334 14,799 20.0 3.0 3.1 0.1 24,184 26,643 10.2 3.0 2.9 -0.1 Lincoln 1,045 1,109 6.1 0.3 0.2 -0.1 1,999 2,217 10.9 0.2 0.2 0.0 Maserati 316 240 -24.1 0.1 0.1 0.0 649 422 -35.0 0.1 0.0 -0.1 Mazda 7,888 10,135 28.5 1.9 2.1 0.2 17,564 18,837 7.2 2.2 2.1 -0.1 Mercedes 18,542 18,800 1.4 4.6 4.0 -0.6 34,464 36,109 4.8 4.2 4.0 -0.2 MINI 853 1,229 44.1 0.2 0.3 0.1 2,296 2,496 8.7 0.3 0.3 0.0 Mitsubishi 1,145 905 -21.0 0.3 0.2 -0.1 2,288 1,807 -21.0 0.3 0.2 -0.1 Nissan 18,171 19,669 8.2 4.5 4.1 -0.4 35,691 36,010 0.9 4.4 4.0 -0.4 Other 1,071 1,362 27.2 0.3 0.3 0.0 1,859 2,610 40.4 0.2 0.3 0.1 Polestar 838 508 -39.4 0.2 0.1 -0.1 1,544 2,559 65.7 0.2 0.3 0.1 Porsche 4,237 4,433 4.6 1.0 0.9 -0.1 7,652 8,695 13.6 0.9 1.0 0.1 Ram 8,223 7,470 -9.2 2.0 1.6 -0.4 17,514 14,369 -18.0 2.2 1.6 -0.6 Rivian 870 2,225 155.7 0.2 0.5 0.3 1,316 3,918 197.7 0.2 0.4 0.2 Subaru 14,848 16,285 9.7 3.6 3.4 -0.2 31,872 32,793 2.9 3.9 3.6 -0.3 Tesla 42,647 69,212 62.3 10.5 14.6 4.1 90,320 123,482 36.7 11.1 13.6 2.5 Toyota 73,593 67,482 -8.3 18.1 14.2 -3.9 142,630 133,375 -6.5 17.6 14.7 -2.9 Volkswagen 7,129 8,459 18.7 1.8 1.8 0.0 15,364 17,004 10.7 1.9 1.9 0.0 Volvo 3,203 3,541 10.6 0.8 0.7 -0.1 6,092 6,577 8.0 0.8 0.7 -0.1 Data sourced from Experian Automotive. 34 California New Car Dealer Quarterly

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