dealers nominated for the 55th annual award from more than 16,000 nationwide. Additionally, Steve will act as the association’s nominee as CNCDA celebrates 100 years of protecting and promoting CA’s franchised new car dealer members. “What truly fills me with pride is witnessing our employees’ growth and progression within the organization,” nominee Pleau said. “Knowing that I’ve played a role in their development and career advancement is immensely satisfying.” A 1969 graduate of California State University, Sacramento, where he earned a BS in Business Administration, Pleau always knew he wanted to be a car dealer. His father, Gene Pleau, acquired a Ford dealership in Sacramento in 1963, and Pleau was introduced to the industry at a young age. During his teenage years and early 20s, he washed cars, maintained the lot, managed parts inventory and assisted in the service department. When he later transitioned into a sales associate role, he realized he had a knack for selling and forging relationships with customers. “It was during those formative years that I knew I wanted to be a part of this fiercely competitive yet immensely rewarding industry, following in my father’s footsteps,” Pleau said. “My dad’s dedication and hard work paved the way for our family’s automotive legacy.” After college, Pleau, who also served in the California National Guard from 1968-1974, started his career at the dealership full-time. He rose to General Sales Manager and in 1981, took a leap of faith and opened his own store, Future Ford of Roseville. “Armed with an extensive skillset, in-depth knowledge of the Ford product line, and a profound understanding of the value of treating customers and employees like family, I embarked on this entrepreneurial endeavor,” he said. “I owe much of my career growth to my father’s invaluable mentorship and the many roles I undertook in all departments at his dealership, which laid a solid foundation.” Pleau began to grow his footprint and acquire dealerships in northern and central California. Today, the Future Automotive Group encompasses 14 new-car dealerships with 23 franchises and three commercial fleet service centers, employing more than 1,300 Californians. His son, Geoff, is the next generation to carry on the family legacy. One of Pleau’s proudest moments came in 2018 when he was inducted into the Ford Dealer Hall of Fame, becoming the sixth inductee to receive this prestigious 17 California New Car Dealer Quarterly
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