Pub. 5 2023 Issue 5

Contents ISSUE 5, 2023 6 Cheers to Another 100 Years of Success 8 A Message From the President By Brian Maas, CNCDA President 10 A Message From the Chair By David A. Simpson, 2024 CNCDA Chairman 12 2024 Officers and Directors 14 CNCDA Through the Years 18 The Show Must Go On! 20 CNCDA Board Chairs Hall of Fame 22 20 Years of CNCDA’s TIME Dealer of the Year Nominees 24 L.A. and the Birth of Car Culture On Darryl Holter and Stephen Gee’s “Driving Force” By Gary Cross 28 2024 Sponsors 31 CNCDA Dealer Spotlights 32 K.C. Heidler, Tom’s Truck Center Embracing Change 34 Steve Pleau, Future Automotive Group Carrying a Family Legacy Forward 39 Felix Chevrolet Oldest Dealership in LA and Its Famous Cat Mascot By Catherine York, Communications Manager, NADA 42 Devinder Singh Bains, Turlock Chrysler Dodge Jeep Ram ©2024 California New Car Dealers Association (CNCDA) | The newsLINK Group, LLC. All rights reserved. The California New Car Dealer Quarterly is published four times each year by The newsLINK Group, LLC for the CNCDA and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and dealer education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your specific circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the CNCDA, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. The California New Car Dealer Quarterly is a collective work, and as such, some articles are submitted by authors who are independent of the CNCDA. While the California New Car Dealer Quarterly encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at 855.747.4003. 1517 L St. Sacramento, CA 95624 www.cncda.org (916) 441-2599 Staff Brian Maas President Michael Walsh, MBA Chief Financial Officer Anthony Bento Chief Legal Officer Autumn Heacox Director of Communications & Marketing Cathy Mason Director of Operations Rebecca Matulich Director of Events & Partnerships Kenton Stanhope Director of Government Affairs Crissy Hodgson Senior Staff Counsel Andrea Daugherty Political Engagement Manager Lauren Johnston Membership Manager Liza Hernandez Staff Accountant Stacey Barawed Executive Assistant McKenna Bediamol Administrative Coordinator Jamie Cowden Administrative Assistant 4

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