Page 5 California Auto Outlook 2.3% 1.5% 4.1% 2.0% 2.3% 4.1% 5.5% 2.1% 5.1% 5.2% 11.2% 11.8% 7.5% 4.2% 12.6% 2.1% 2.2% 2.3% 3.2% 3.6% 3.6% 3.8% 3.9% 4.2% 4.7% 6.7% 7.7% 9.7% 13.0% 15.7% 0.0% 6.0% 12.0% 18.0% Mazda Audi Jeep Lexus BMW Subaru Nissan Mercedes Hyundai Kia Chevrolet Ford Honda Tesla Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased for 26 of the Top 30 Selling Brands in 2023; Toyota was Best-Seller Registrations increased by more than 22 percent for Rivian, Buick, Infiniti, Honda, Audi, Acura, Tesla, and Volvo. California and U.S. Market Share - 2023 (Top 15 selling brands in CA) Percent Change in Brand Registrations 2023 vs. 2022 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Tesla, Honda, Ford, and Chevrolet were market share leaders in California last year. -27.3% -12.4% -6.7% -1.2% 0.8% 2.0% 3.3% 4.8% 6.2% 6.8% 7.3% 10.7% 10.8% 11.0% 11.7% 12.2% 13.2% 14.2% 16.8% 17.3% 18.2% 18.6% 22.5% 24.6% 27.5% 31.5% 33.4% 34.7% 57.3% 142.7% Dodge Ram Jeep Mercedes Chrysler Toyota Subaru MINI Kia Nissan Ford Volkswagen GMC BMW Mazda Land Rover Genesis Cadillac Porsche Chevrolet Hyundai Lexus Volvo Tesla Acura Audi Honda Infiniti Buick Rivian 35 California New Car Dealer Quarterly
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