Covering Fourth Quarter 2023 Page 6 BRAND REGISTRATIONS Detailed Results for All Brands in California Market The table above shows new light vehicle (car and light truck) registrations in California. Figures are shown for the Fourth Quarters of 2022 and 2023, and annual totals. Vehicle registrations are recorded based on when the vehicle title information is processed by the state, which typically occurs after the vehicle is sold. The top ten ranked brands in each category are shaded yellow. Historical figures have been updated since the previous release. California Auto Outlook Published by: Auto Outlook, Inc., PO Box 390 Exton, PA 19341 Phone 610-640-1233 Email: jfoltz@autooutlook.com Any material quoted must be attributed to California Auto Outlook, published by Auto Outlook, Inc. on behalf of the California New Car Dealers Association. Data source must also be shown as “Data sourced from Experian Automotive.” Please contact CNCDA with any questions or comments regarding the publication. Copyright: Auto Outlook, Inc. January 2024. At Auto Outlook, we strive to provide sound and accurate analyses and forecasts based upon the data available to us. However, our forecasts are derived from third-party data and contain a number of assumptions made by Auto Outlook and its management, including, without limitation, the accuracy of the data compiled. As a result, Auto Outlook can make no representation or warranty with respect to the accuracy or completeness of the data we provide or the forecasts or projections that we make based upon such data. Auto Outlook expressly disclaims any such warranties, and undue reliance should not be placed on any such data, forecasts, projections, or predictions. Auto Outlook undertakes no obligation to update or revise any predictions or forecasts, whether as a result of any new data, the occurrence of future events, or otherwise. California New Car and Light Truck Registrations Fourth Quarter Annual Totals Registrations Market Share (%) Registrations Market Share (%) 4Q '22 4Q '23 % Change 4Q '22 4Q '23 Change 2022 2023 % Change 2022 2023 Change TOTAL 402,111 426,150 6.0 1,586,413 1,775,915 11.9 Acura 2,925 3,477 18.9 0.7 0.8 0.1 11,958 15,252 27.5 0.8 0.9 0.1 Alfa Romeo 614 302 -50.8 0.2 0.1 -0.1 2,042 1,260 -38.3 0.1 0.1 0.0 Audi 7,512 9,632 28.2 1.9 2.3 0.4 29,707 39,073 31.5 1.9 2.2 0.3 BMW 15,092 16,172 7.2 3.8 3.8 0.0 58,072 64,447 11.0 3.7 3.6 -0.1 Buick 760 1,547 103.6 0.2 0.4 0.2 3,104 4,883 57.3 0.2 0.3 0.1 Cadillac 3,011 2,656 -11.8 0.7 0.6 -0.1 10,213 11,661 14.2 0.6 0.7 0.1 Chevrolet 28,113 26,392 -6.1 7.0 6.2 -0.8 101,427 118,952 17.3 6.4 6.7 0.3 Chrysler 1,372 1,435 4.6 0.3 0.3 0.0 6,711 6,765 0.8 0.4 0.4 0.0 Dodge 4,233 2,773 -34.5 1.1 0.7 -0.4 17,392 12,646 -27.3 1.1 0.7 -0.4 Ford 30,976 32,311 4.3 7.7 7.6 -0.1 127,976 137,350 7.3 8.1 7.7 -0.4 Genesis 2,082 1,976 -5.1 0.5 0.5 0.0 7,174 8,118 13.2 0.5 0.5 0.0 GMC 8,189 8,280 1.1 2.0 1.9 -0.1 31,034 34,392 10.8 2.0 1.9 -0.1 Honda 33,578 43,642 30.0 8.4 10.2 1.8 129,580 172,834 33.4 8.2 9.7 1.5 Hyundai 16,296 17,552 7.7 4.1 4.1 0.0 63,183 74,713 18.2 4.0 4.2 0.2 Infiniti 955 1,955 104.7 0.2 0.5 0.3 4,468 6,018 34.7 0.3 0.3 0.0 Jaguar 334 399 19.5 0.1 0.1 0.0 1,407 1,331 -5.4 0.1 0.1 0.0 Jeep 9,244 8,693 -6.0 2.3 2.0 -0.3 43,948 40,991 -6.7 2.8 2.3 -0.5 Kia 19,493 18,041 -7.4 4.8 4.2 -0.6 78,600 83,512 6.2 5.0 4.7 -0.3 Land Rover 2,866 2,592 -9.6 0.7 0.6 -0.1 10,075 11,306 12.2 0.6 0.6 0.0 Lexus 11,081 15,904 43.5 2.8 3.7 0.9 47,826 56,706 18.6 3.0 3.2 0.2 Lincoln 975 1,006 3.2 0.2 0.2 0.0 3,881 4,079 5.1 0.2 0.2 0.0 Maserati 216 288 33.3 0.1 0.1 0.0 1,097 1,003 -8.6 0.1 0.1 0.0 Mazda 8,651 8,747 1.1 2.2 2.1 -0.1 33,066 36,922 11.7 2.1 2.1 0.0 Mercedes 16,889 15,772 -6.6 4.2 3.7 -0.5 69,522 68,684 -1.2 4.4 3.9 -0.5 MINI 1,293 1,581 22.3 0.3 0.4 0.1 4,926 5,161 4.8 0.3 0.3 0.0 Mitsubishi 702 721 2.7 0.2 0.2 0.0 3,608 3,528 -2.2 0.2 0.2 0.0 Nissan 13,938 14,567 4.5 3.5 3.4 -0.1 62,717 66,982 6.8 4.0 3.8 -0.2 Polestar 945 327 -65.4 0.2 0.1 -0.1 3,002 3,127 4.2 0.2 0.2 0.0 Porsche 3,296 3,909 18.6 0.8 0.9 0.1 14,469 16,899 16.8 0.9 1.0 0.1 Ram 6,744 6,803 0.9 1.7 1.6 -0.1 32,431 28,406 -12.4 2.0 1.6 -0.4 Rivian 1,807 3,600 99.2 0.4 0.8 0.4 4,242 10,297 142.7 0.3 0.6 0.3 Subaru 15,277 15,397 0.8 3.8 3.6 -0.2 62,740 64,808 3.3 4.0 3.6 -0.4 Tesla 52,782 47,592 -9.8 13.1 11.2 -1.9 185,090 230,589 24.6 11.7 13.0 1.3 Toyota 68,216 75,264 10.3 17.0 17.7 0.7 273,013 278,345 2.0 17.2 15.7 -1.5 Volkswagen 7,796 9,581 22.9 1.9 2.2 0.3 31,792 35,197 10.7 2.0 2.0 0.0 Volvo 2,800 3,125 11.6 0.7 0.7 0.0 11,056 13,544 22.5 0.7 0.8 0.1 Other 1,058 2,139 102.2 0.3 0.5 0.2 3,864 6,134 58.7 0.2 0.3 0.1 Data sourced from Experian Automotive. 36 California New Car Dealer Quarterly
RkJQdWJsaXNoZXIy MTg3NDExNQ==