Page 7 California Auto Outlook REGIONAL MARKETS IN CALIFORNIA Northern California New Retail Market Posted Larger Increase in 2023 San Francisco Bay Market Increased by 13.8 percent Percent Change in New Retail Registrations - 2023 vs. 2022 Northern California Cars UP 6.4% Light trucks UP 11.7% BEV share: 25.6% Data sourced from Experian Automotive. New Retail Light Vehicle Registrations (excluding fleets) Annual Totals North and South California 2022 2023 % chg. Statewide Total 1,440,375 1,573,798 9.3% Cars 458,398 486,370 6.1% Light Trucks 981,977 1,087,428 10.7% Northern California 494,015 544,060 10.1% Cars 147,454 156,911 6.4% Light Trucks 346,561 387,149 11.7% Southern California 946,360 1,029,738 8.8% Cars 310,944 329,459 6.0% Light Trucks 635,416 700,279 10.2% Selected Regional Markets San Francisco Bay 268,581 305,771 13.8% Cars 85,092 92,639 8.9% Light Trucks 183,489 213,132 16.2% LA and Orange Counties 536,123 593,028 10.6% Cars 183,430 195,605 6.6% Light Trucks 352,693 397,423 12.7% San Diego County 131,913 142,808 8.3% Cars 38,339 40,652 6.0% Light Trucks 93,574 102,156 9.2% Southern California Cars UP 6.0% Light trucks UP 10.2% BEV share: 21.3% VEHICLE AND BRAND SEGMENTS Japanese Brand Market Share in California Exceeds U.S. Levels Market Share by Type of Vehicle Combining the blue and orange sections in the graph above corresponds to the standard industry definition of light trucks. Small crossovers are broken out, however, since many are more similar to compact hatchbacks than to many trucks. Light truck share (excluding small CUVs) was 44.5% last year, below the 57.4% share in the U.S. Data sourced from Experian Automotive. Japanese brand market share in the state was higher than U.S. levels: 39.5% vs. 35.9%. State Domestic brand share (which includes Tesla and Rivian) was 36.3% in 2023. European brands accounted for a higher share of the state market last year than in the Nation. Data sourced from Experian Automotive. Domestic, European, Japanese, & Korean Brand Share 44.5% 57.4% 25.0% 22.1% 30.5% 20.5% 0.0% 25.0% 50.0% 75.0% 100.0% State U.S. Light trucks (excl. Small CUVs) Small CUVs Passenger Cars 39.5% 35.9% 36.3% 43.2% 14.8% 10.2% 9.4% 10.7% 0.0% 25.0% 50.0% 75.0% 100.0% State U.S. Japanese Domestic European Korean 37 California New Car Dealer Quarterly
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