Page 5 California Auto Outlook 2.1% 1.4% 2.6% 4.0% 2.3% 5.6% 4.8% 2.5% 2.0% 4.7% 10.4% 12.4% 7.9% 3.9% 13.4% 2.0% 2.2% 2.3% 3.4% 3.7% 3.8% 3.8% 3.9% 4.0% 4.4% 5.8% 8.0% 10.5% 11.6% 16.6% 0.0% 6.0% 12.0% 18.0% Volkswagen Audi Mazda Subaru Lexus Nissan Hyundai BMW Mercedes Kia Chevrolet Ford Honda Tesla Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased by More Than 22 Percent for Five Brands; Toyota Market Share Exceeded 16 Percent Registrations increased by more than 15 percent for Rivian, Dodge, Lexus, Lincoln, Volvo, Honda, Cadillac, and Infiniti. California and U.S. Market Share - YTD ‘24 thru March (Top 15 selling brands in CA) Percent Change in Brand Registrations YTD ‘24 thru March vs. YTD ‘23 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Tesla, Honda, Ford, and Chevrolet were market share leaders in California. -31.3% -20.9% -16.7% -15.4% -12.0% -9.3% -9.2% -7.8% -6.8% -6.0% -4.0% -1.8% -0.3% 0.1% 2.7% 3.2% 4.0% 5.2% 6.5% 7.2% 9.3% 14.0% 15.2% 16.7% 18.6% 22.0% 25.8% 37.3% 76.2% 87.1% Jeep Chevrolet Ram Genesis Subaru Porsche Kia Tesla GMC Acura Hyundai Ford Mercedes Nissan Volkswagen Buick Land Rover BMW MINI Audi Toyota Mazda Infiniti Cadillac Honda Volvo Lincoln Lexus Dodge Rivian 39 California New Car Dealer Quarterly
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