Page 7 California Auto Outlook REGIONAL MARKETS IN CALIFORNIA Northern California New Retail Market Declined Slightly in First Quarter of This Year San Diego County Market Increased by 4.6 percent Percent Change in New Retail Registrations - YTD ‘24 vs. YTD ‘23 Northern California Cars DOWN 11.8% Light trucks UP 2.9% BEV share: 24.8% Data sourced from Experian Automotive. New Retail Light Vehicle Registrations (excluding fleets) YTD thru Mar. North and South California YTD '23 YTD '24 % chg. Statewide Total 373,977 376,338 0.6% Cars 115,072 106,008 -7.9% Light Trucks 258,905 270,330 4.4% Northern California 130,063 128,294 -1.4% Cars 37,619 33,186 -11.8% Light Trucks 92,444 95,108 2.9% Southern California 243,914 248,044 1.7% Cars 77,453 72,822 -6.0% Light Trucks 166,461 175,222 5.3% Selected Regional Markets San Francisco Bay 74,272 73,265 -1.4% Cars 22,826 19,361 -15.2% Light Trucks 51,446 53,904 4.8% LA and Orange Counties 140,925 143,438 1.8% Cars 46,296 42,931 -7.3% Light Trucks 94,629 100,507 6.2% San Diego County 34,011 35,561 4.6% Cars 9,521 9,231 -3.0% Light Trucks 24,490 26,330 7.5% Southern California Cars DOWN 6.0% Light trucks UP 5.3% BEV share: 21.5% VEHICLE AND BRAND SEGMENTS Japanese Brand Market Share in California Exceeds U.S. Levels Market Share by Type of Vehicle - YTD ‘24 thru March Combining the blue and orange sections in the graph above corresponds to the standard industry definition of light trucks. Small crossovers are broken out, however, since many are more similar to compact hatchbacks than to many trucks. Light truck share (excluding small CUVs) was 44.7% in 1Q ‘24, below the 56.7% share in the U.S. Data sourced from Experian Automotive. Japanese brand market share in the state was higher than U.S. levels: 41.6% vs. 37.7%. State Domestic brand share (which includes Tesla and Rivian) was 34.1% in 1Q ‘24. European brands accounted for a higher share of the state market last year than in the Nation. Data sourced from Experian Automotive. Domestic, European, Japanese, & Korean Brand Share 44.7% 56.7% 27.6% 24.4% 27.7% 18.9% 0.0% 25.0% 50.0% 75.0% 100.0% State U.S. Light trucks (excl. Small CUVs) Small CUVs Passenger Cars 34.1% 42.0% 15.5% 10.4% 41.6% 37.7% 8.8% 9.9% 0.0% 25.0% 50.0% 75.0% 100.0% State U.S. Domestic European Japanese Korean 41 California New Car Dealer Quarterly
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