California Auto Outlook 0 50000 100000 150000 200000 250000 YTD '23 YTD '24 YTD '23 YTD '24 YTD '23 YTD '24 Hybrid BEV PHEV New vehicle registrations Franchised Direct 2,884 999 1,269 1,386 1,395 1,756 2,267 2,486 3,011 5,791 7,298 Others Audi Kia Chrysler BMW Mazda Dodge Lexus Volvo Jeep Toyota (23.9%) (19.0%) (9.9%) (8.1%) (7.4%) (5.7%) (4.6%) (4.5%) (3.3%) (4.2%) (9.4%) Vehicle Powertrain Dashboard Make and Model Registrations for BEVs and PHEVs in California BEVs are full battery electric vehicles. PHEVs are plug in hybrids. Data sourced from Experian Automotive. Top Ten Selling PHEV Makes - YTD ‘24 thru June Registrations and market share Top 15 Selling BEV and PHEV Models - YTD ‘24 thru June Alternative Powertrain Sales by Type of Selling Dealership - YTD ‘23 and ‘24, thru June ❏ The graph on the left shows new vehicle registrations for Hybrids, BEVs, and PHEVs broken down by type of selling dealership. Franchised dealerships accounted for more than 67 percent of combined sales for all three alternative powertrain types. ❏ Franchised dealership share of the BEV only market increased to 41.2 percent in first half of ‘24, up from 32.7 percent a year earlier. ❏ Sales of BEVs at franchised dealerships increased 27 percent so far this year, compared to the 12.3 percent drop for direct sellers. Data sourced from Experian Automotive. Rank Model Type Regs. 1 Tesla Model Y BEV 69,810 2 Tesla Model 3 BEV 21,050 3 Hyundai Ioniq 5 BEV 7,191 4 Tesla Model X BEV 5,833 5 Ford Mustang Mach-E BEV 5,314 6 Toyota RAV4 PHEV 5,191 7 Rivian R1S BEV 4,837 8 Jeep Wrangler PHEV 4,614 9 BMW i4 BEV 4,060 10 Chevrolet Bolt BEV 3,960 11 Volkswagen ID.4 BEV 3,909 12 Tesla Cybertruck BEV 3,048 13 Toyota bZ4X BEV 3,046 14 BMW iX BEV 3,010 15 Ford F-Series Lightning BEV 2,999 California New Battery Electric Vehicle Registrations by Make YTD 2023 and YTD 2024 thru June Registrations Market Share (%) YTD '23 YTD '24 % Change YTD '23 YTD '24 Change TOTAL 190,404 191,324 0.5 Acura 0 18 0.0 0.0 0.0 Audi 3,165 5,616 77.4 1.7 2.9 1.2 BMW 6,159 9,821 59.5 3.2 5.1 1.9 Cadillac 375 2,508 568.8 0.2 1.3 1.1 Chevrolet 10,863 5,368 -50.6 5.7 2.8 -2.9 Ford 6,898 8,717 26.4 3.6 4.6 1.0 Genesis 683 973 42.5 0.4 0.5 0.1 GMC 3 670 22233.3 0.0 0.4 0.4 Honda 0 277 0.0 0.1 0.1 Hyundai 6,526 10,814 65.7 3.4 5.7 2.3 Jaguar 17 826 4758.8 0.0 0.4 0.4 Kia 4,275 7,367 72.3 2.2 3.9 1.7 Lexus 319 2,351 637.0 0.2 1.2 1.0 Mazda 52 1 -98.1 0.0 0.0 0.0 Mercedes 7,195 9,308 29.4 3.8 4.9 1.1 MINI 376 523 39.1 0.2 0.3 0.1 Nissan 2,088 2,782 33.2 1.1 1.5 0.4 Other 1,264 3,754 197.0 0.7 2.0 1.3 Polestar 2,558 974 -61.9 1.3 0.5 -0.8 Porsche 1,117 1,029 -7.9 0.6 0.5 -0.1 Ram 0 3 0.0 0.0 0.0 Rivian 3,907 6,903 76.7 2.1 3.6 1.5 Subaru 547 1,131 106.8 0.3 0.6 0.3 Tesla 123,005 102,106 -17.0 64.6 53.4 -11.2 Toyota 1,464 3,046 108.1 0.8 1.6 0.8 Volkswagen 5,967 3,909 -34.5 3.1 2.0 -1.1 Volvo 1,581 529 -66.5 0.8 0.3 -0.5 34 California New Car Dealer Quarterly
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