California Auto Outlook 3.5% 1.3% 2.6% 4.1% 2.3% 2.3% 2.0% 5.7% 5.0% 4.8% 10.6% 12.1% 7.9% 3.8% 13.3% 2.0% 2.1% 2.2% 3.5% 3.7% 3.7% 3.8% 4.1% 4.3% 4.7% 5.8% 7.6% 10.6% 11.4% 16.9% 0.0% 6.0% 12.0% 18.0% GMC Audi Mazda Subaru Lexus BMW Mercedes Nissan Hyundai Kia Chevrolet Ford Honda Tesla Toyota Market Share State U.S. BRAND SUMMARY Registrations Increased by More Than 10 Percent for Ten Brands; Toyota Market Share Approached 17 Percent Registrations increased by more than 10 percent for Rivian, Dodge, Lexus, Lincoln, Buick, Volvo, Cadillac, Toyota, Honda, and Land Rover. California and U.S. Market Share - YTD ‘24 thru June (Top 15 selling brands in CA) Percent Change in Brand Registrations YTD ‘24 thru June vs. YTD ‘23 (Top 30 selling brands in CA) Data sourced from Experian Automotive. Toyota, Tesla, Honda, Ford, and Chevrolet were market share leaders in California. -36.2% -28.8% -23.1% -17.0% -16.6% -14.9% -12.4% -8.8% -6.3% -5.7% -4.7% -4.6% -3.3% -2.4% -2.1% 0.5% 0.5% 3.1% 3.4% 5.8% 10.8% 12.9% 13.8% 16.4% 16.9% 19.5% 23.3% 25.6% 43.1% 76.7% Jeep Ram Chrysler Tesla Chevrolet Acura Genesis Porsche Mercedes Ford Subaru Audi Infiniti Kia GMC Volkswagen BMW Nissan Hyundai Mazda Land Rover Honda Toyota Cadillac Volvo Buick Lincoln Lexus Dodge Rivian 36 California New Car Dealer Quarterly
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