Pub. 2 2020-2021 Issue 4
36 Covering Third Quarter 2020 Page 7 17.0 13.1 13.8 8.3 7.5 5.2 8.3 6.1 5.1 4.3 5.5 2.7 1.8 1.2 17.9 14.1 13.5 8.8 8.2 7.6 6.9 6.6 4.4 3.7 3.1 2.1 1.9 1.2 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 20.0 Toyota Ford Subaru Honda Chevrolet Hyundai Jeep Kia Nissan VW Dodge GMC Mazda Buick Share of Mid Size SUV Segment (%) YTD '19 YTD '20 1.0% 2.4% 3.9% 5.3% 6.6% 10.6% 11.0% 16.9% 18.2% 23.8% Buick Envision VW Atlas Cross Sport Nissan Murano Honda Passport Chevrolet Blazer Ford Edge Hyundai Santa Fe Toyota 4Runner Jeep Grand Cherokee Subaru Outback 4.5% 4.8% 5.3% 5.3% 5.4% 7.1% 9.2% 10.9% 16.2% 18.3% VW Atlas Nissan Pathfinder Kia Telluride Kia Sorento Hyunai Palisade Subaru Ascent Chevrolet Traverse Honda Pilot Ford Explorer Toyota Highlander Toyota and Ford Lead State Mid Size SUV Segment SEGMENT CLOSE-UP: MID SIZE SUVs Model Sales Leaders Top 10 Selling Models in State for Two Row and Three Row Mid Size SUVs - YTD 2020 thru Sept. Brand Market Share in State Mid Size SUV Segment - YTD 2019 and YTD 2020 (thru Sept.) Market Share for Two Row Mid Size SUVs Market Share for Three Row Mid Size SUVs Two Key Trends Mid Size SUV segment is performing better than the overall market... Three row SUVs account for higher share of the market... % Change in New Vehicle Registrations YTD ‘19 thru Sept. to YTD ‘20 Mid Size SUVs: Industry DOWN 19.6% 3 Row SUV Share of Mid Size SUV Seg- ment - YTD ‘19 and YTD ‘20 (Sept.) #1 #2 DOWN 24.6% YTD 2019: YTD 2020: 64.0% 62.0% Hyundai, Ford, and Toyota had the largest market share increases over the past year. Data Source: AutoCount data from Experian. Data Source: AutoCount data from Experian.
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