Pub. 3 2021-2022 Issue 1

36 Covering Fourth Quarter 2020 Page 7 Toyota RAV4 23.6% Honda CR-V 14.0% Jeep Wrangler 8.0% Mazda CX5 7.9% Subaru Forester 7.3% Subaru XV Crosstrek 6.6% Chev. Equinox 5.4% VW Tiguan 5.1% Ford Escape 4.2% Nissan Rogue 4.1% Others 13.9% Passenger Cars 53.3% Small CUVs 17.0% Mid Size/Large SUVs & Small truck-based SUVs 15.8% Pickups and Vans 13.9% Passenger Cars 37.2% Small CUVs 26.1% Mid Size/Large SUVs & Small truck-based SUVs 20.7% Pickups and Vans 16.0% MARKET SEGMENTS “True Truck” Share of State Retail Market is Below 40% BEST SELLERS IN COMPACT SUV SEGMENT Toyota RAV4 & Honda CR-V Are Top Sellers in Compact SUV Segment In 2020, light trucks accounted for 64.1 per- cent of the state market, up sharply during the past several years. But due to the sometimes fuzzy standards the industry has used to clas- sify vehicles, these frequently cited light truck market share figures can send a misleading signal regarding an apparent shift to bigger ve- hicles. For example, many sub compact and compact SUVs (i.e., Buick Encore and Honda CR-V) are essentially passenger cars with a hatchback, a higher center of gravity, and more ground clearance. But these vehicles are traditionally classified as light trucks and are included in the same broad segment category as full size pickups and large SUVs. In many ways, small CUVs are more similar to compact cars than to 6,000 pound trucks. The analysis below presents an alternative picture of truck market share in California by re-mapping these traditional breakdowns. The two orange shaded circles comprise what we are calling True Trucks - mid size and full size SUVs, truck-based small SUVs, pickups, and vans. The two blue circles consist of passenger cars and small crossover SUVs. By removing small CUVs from light trucks, true truck market share in the state during 2020 was well below half of the market - 36.7 per- cent. It’s increasing, up by seven points from 2016, but the combined total for passenger cars and small CUVs accounts for the dominant share of the market. Data Source: AutoCount data from Experian. Segment Shares in State New Retail Market - 2016 Segment Shares in State New Retail Market - 2020 True Truck share of the market was less than 40 percent last year. Share of California Compact SUV Segment - 2020 TOP SELLING COMPACT SUVS Toyota RAV4 Honda CR-V Jeep Wrangler Mazda CX-5 Subaru Forester Data Source: AutoCount data from Experian.