22 4 ©2024 The Chicago Automobile Trade Association | The newsLINK Group, LLC. All rights reserved. CATA Up To Speed is published four times each year by The newsLINK Group, LLC for the Chicago Automobile Trade Association and is the official publication for this association. The information contained in this publication is intended to provide general information for review, consideration and education. The contents do not constitute legal advice and should not be relied on as such. If you need legal advice or assistance, it is strongly recommended that you contact an attorney as to your circumstances. The statements and opinions expressed in this publication are those of the individual authors and do not necessarily represent the views of the Chicago Automobile Trade Association, its board of directors, or the publisher. Likewise, the appearance of advertisements within this publication does not constitute an endorsement or recommendation of any product or service advertised. CATA Up To Speed is a collective work, and as such, some articles are submitted by authors who are independent of the Chicago Automobile Trade Association. While CATA Up To Speed encourages a first-print policy, in cases where this is not possible, every effort has been made to comply with any known reprint guidelines or restrictions. Content may not be reproduced or reprinted without prior written permission. For further information, please contact the publisher at 855.747.4003. 04 2024 Chicago Auto Show Continued Strong Presence for 116th Edition 08 Association of National Advertisers Presents the Driving Influence Award 09 What Drives Her Award Winners Announced at the Chicago Auto Show 12 First Look for Charity Raises $2.8 Million for Local Charities 13 Chicago Auto Show Hosts FirstEver Automotive Career Day 14 Chicago Auto Show Photo Gallery 18 Offer Benefits and Win Customers By ACV 20 Knowing the Value of Your Dealership: A Key Advantage By Maxime Théorêt, Managing Partner — DSMA (Dealer Solutions Mergers & Acquisitions) and Jennifer Rafael, Partner and Vice President, Midwest — DSMA 22 Case Study: Dynatron Software & Ciocca Dealerships How a 40+ Rooftop Corporation Revolutionized Fixed Ops Performance Uncovering Over $1.3M in Additional Revenue By Leigh Silver, Chief Executive Officer, Dynatron Software 24 Establishing the Four Corners for Winning at Your Dealership Every Day in 2024 By ACV 26 Congratulations CATA! 2023 MarCom Awards Winner CONTENTS CATA UP TO SPEED 3
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