Pub 1 2023 Issue 3

2024 Chicago Auto Show Continued Strong Presence for 116th Edition The 2024 Chicago Auto Show came to a successful close on Monday, Feb. 19, after a 10-day run at McCormick Place. The 116th edition of the show welcomed nearly 260,000 guests to experience the latest cars, trucks and SUVs, automotive technology and electric vehicles. The 2024 show featured an array of vehicles, new to show attendees, including the world debut of the 2025 Kia Carnival and 2025 Kia K5. Lucid and Tesla both made a first-time Chicago Auto Show appearance, and Mazda returned, courtesy of Napleton Auto Group. Fans of Mazda were thrilled that the full lineup was featured at the show after a brand absence for a few years. Other notable new vehicles at the show included the Buick Envision, Cadillac Escalade IQ, 2025 Chevrolet Equinox, 2025 Chevrolet Traverse, Ford Explorer, Ford Mustang Mach-E Bronze, GMC Hummer Earthcruiser, Nissan ARIYA Pole to Pole, Nissan Frontier Forsberg, Tesla Cybertruck, Toyota Land Cruiser and Volkswagen ID. Buzz. Three indoor test tracks graced the show floor. Ford’s “Built Wild” track featured the Bronco family of vehicles and gave attendees the thrill of conquering “Bronco Mountain,” a 38-degree hill inside of the show. Hyundai offered rides in a trio of EVs, including the Kona Electric, IONIQ 5 and IONIQ 6. Chicago Drives Electric’s indoor EV track, powered by ComEd, returned featuring nearly double the number of brands over the previous year. The popular track offered 20 different EVs for attendees to experience from brands including BMW, Cadillac, Chevrolet, Ford, Kia, Lucid, Nissan, Tesla and Volkswagen. “Perhaps what sets our show apart most is that we’ve never shifted our focus away from the consumer; the attendees drive our strategy to produce an event that’s fun, engaging and informative. As research shows, annually, roughly half of people who attend the Chicago Auto Show are in the market to purchase a new vehicle within one year,” said Chicago Auto Show General Manager Jennifer Morand. Continued on page 6 № 1 4 CATA UP TO SPEED

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