For more than 20 years, DriveChicago.com has provided new- and used-car traffic to CATA member dealers at no charge. The mission of DriveChicago.com is simple: “Cultivate new- and used-vehicle shoppers, guide them through the selection prices and pass them to CATA member dealers.” In carrying out its mission, DriveChicago.com has become a well-known and trusted resource in Chicagoland that helps consumers locate vehicles at new-car dealerships. Dealership information and inventory listings on DriveChicago.com are provided at no cost to CATA dealer members. DriveChicago.com’s inventory team works with the inventory providers of individual dealers and internet managers to make sure dealership information and inventory listings are up to date. Offering a fully responsive architecture, DriveChicago.com is device-friendly, meaning it works on desktop, tablet or mobile. The site displays search results based on zip code and does not offer premium or paid listings. At any given time, there are roughly 120,000 new and used vehicles listed on DriveChicago.com, making it the largest local site for car shoppers. DriveChicago.com has entered into several partnership agreements wherein CATA dealer inventory is syndicated on various community web portals. Partners have included ClearChannel Radio, the Daily Herald and the Chicago Sun-Times. The syndication agreements with these companies provide operating revenue for DriveChicago.com and also place CATA member dealers’ inventory in front of more prospective customers. This same inventory feed is available to local dealer organizations DRIVECHICAGO.COM 34
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