system, the BBB reports, provides more specific information for businesses to find trustworthy suppliers and vendors and to provide a more precise guide to improve operations. The letter grades and a company’s accreditation status are displayed on the individual company profiles as well as in the BBB directory, which is all free and accessible at www.bbb.org. Dealerships and other businesses can update the information used to calculate their ratings by going to www.bbb.org/chicago/login. The information will remain confidential and is the basis of providing accurate Business Profiles under the new rating system. Consumers increasingly rely on customer reviews. Research suggests that most customers now have more confidence in online reviews than they do with direct word-of-mouth recommendations. The BBB has recognized both the confidence that consumers now place in reviews and the challenges that they create for our accredited businesses. The BBB now makes it easier than ever to request a customer review from a brand that consumers trust. Our free mobile review app is a BBB accreditation benefit that allows you to request a review from any mobile device with one click. Your customer can also write your review and submit it with one click. Contact Steve Bernas, the President and CEO of the BBB’s Chicago office, at sbernas@chicago.bbb.org for more information on how the BBB can assist your dealership in many ways. Business Forms The CATA has long provided some of the forms necessary to sell new and used vehicles as part of your membership benefit. Forms are available to CATA members, including odometer statements, used car buyers guides, used car limited warranty statements, and emission control equipment statements. Forms can be ordered via the CATA membership online portal at CATA.info/sys/login. 39
RkJQdWJsaXNoZXIy MTg3NDExNQ==