Zurich Zurich’s dealer commitment is fueled by its national footprint and local community presence. The Illinois Zurich team minimizes friction and maximizes profitability in sales, service and finance departments across the greater Illinois area. Zurich is also home to a team of the most skilled reinsurance experts in the industry, leading to an above-average return on premium, making Zurich a premier strategic partner for maintaining your automotive legacy. As a proud recommended partner of the CATA, Zurich is pleased to offer all CATA members the opportunity to enroll their Service Advisors in Zurich’s fast-paced, high-impact, three-course certification program, led by industry leader Steve Shaw, at the Zurich Customer rate of $695.00 (regular rate: $995.00). Additionally, CATA members receive Zurich Customer Pricing for enrollment in our industry-leading F&I seminars ($1,295.00 versus $1,795.00), held locally at our North American Headquarters in Schaumburg. During the seminar, attendees unlock new approaches to appeal to your buyers’ unique learning styles through a process that generates greater customer engagement and interaction. The sales process encompasses all aspects of the dealership, so this seminar is geared toward F&I managers, F&I assistants, sales professionals, sales managers and even dealer owners/principals. 50
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