№ 5 Auto Show Insights Initiative A Mission to Drive OEMs Back to Shows By Jennifer Morand, President, CATA Over the last eight months, I have led a strategic planning project as chairwoman of the Auto Shows of North America (ASNA) committee with the primary objective of attracting manufacturers back to auto shows. As the project comes to a close, I am excited to enter the next phase of execution. One of the first initiatives of shows working together to showcase efficacy to OEMs was teaming up on a research initiative with the same thirdparty (Productions Plus) and common question to poll auto show attendees across the country. 14 CATA UP TO SPEED
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