participated in the initiative: Chicago, Cleveland, Denver, Milwaukee, Orange County, Oregon (Portland), Philadelphia, Seattle, Utah (Salt Lake City) and Washington, D.C. “Productions Plus has staffed auto shows around the country for over 40 years,” said Hedy Popson, CEO of Productions Plus. “We know and understand the value of connecting people and brands and experience these key interactions at every auto show. It’s evident that auto shows are the place where lower-funnel decision makers go to comfortably research their vehicle options.” Chief Research Officer Amy Emmatty added, “All data that we collected from attendees onsite and postshow supports this and demonstrates the incredible impact these events have on both consumers and industry trends, proving auto shows really are the most influential factor affecting new vehicle purchase decisions — surpassing digital, TV and other forms of media.” CATA UP TO SPEED 17
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