№ 6 ALL-NEW DriveChicago.com Launched By Mark Bilek, General Manager, DriveChicago DriveChicago.com, a significant complimentary benefit to all CATA dealer members, recently launched a completely redesigned website. As before, the primary mission of DriveChicago.com is to capture in-market vehicle shoppers and deliver them to CATA member dealers. Ancillary to that is advancing CATA marketing initiatives like BBQ for the Troops, the Chicago Auto Show and Chicago Drives Electric. Extending a more than 10-year partnership with automotive digital marketing powerhouse Automotive Internet Media (AIM), DriveChicago.com takes advantage of the latest cloud-based database management and web hosting software. The new site is more focused and extremely fast, delivering vehicle listings in the blink of an eye. DriveChicago.com does not get in the way of the shopping experience; rather, it delivers the customer right to your door. When a site user clicks a vehicle listed on DriveChicago.com, a new tab opens, displaying that vehicle on your dealership’s website. In the coming months, look for DriveChicago.com to become the No. 1 non-paid referrer in your site’s Google Analytics. DriveChicago.com continues to list only the new and used inventory of CATA dealer members. There are no priority, sponsored or featured listings. Vehicle search results are solely based on the users filter options. As part of the rebuild, AIM also developed a way to eliminate inventory feeds and instantly update the more than 100,000 vehicle listings on the site. Even though the new site is live, the AIM team continues to refine dealership listings and deploy tools like WebBuy’s digital retailing tool for trade-in quotes and values. However, the biggest value of DriveChicago.com remains: driving traffic to your website. 18 CATA UP TO SPEED
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