DID YOU KNOW? Enjoy your association news anytime, anywhere. Scan the QR code to visit our online publication to stay up to date on the latest association news, share articles and read past issues. cata-up-to-speed.thenewslinkgroup.org and strategic processes to define a clear path to continuous improvement. Our pricing optimization analytics software provides unique business intelligence data essential to creating a roadmap to success. Daily reports help dealerships easily identify pricing overrides, hidden discounts and extra unauthorized hours, all factors that can hinder performance. This data also helps to keep technicians compliant with the pricing strategies set forth. In addition to this, we understand a pricing strategy should be determined in part by examining the performance of the surrounding market and potential competitors. Dynatron has access to comparative market performance metrics that are used to create an optimal variable price strategy. PriceSmart — Price Optimization for Your Fixed Ops Department PriceSmart helps dealerships develop business plans to combat sub-optimal pricing, price erosion and the challenge of warranty parts and labor reimbursement rates. This is done by combining market research, data analysis and strategic processes to define a clear path to continuous improvement. “Two or three years ago, we bought a Chrysler dealership in Tennessee, and their warranty rate was $90. And our current rate that we're filing for right now is $203. It's typically so hard to do a warranty rate increase that people skip it, and they take the percentage increase that the manufacturer gives, for instance, or they just don't file. With Dynatron it gives you the opportunity to maximize your effectiveness when you're filing for warranty rate increases, whether it's parts or with labor. It's made a massive difference in our gross profit percentage to our stores. I wouldn't run a store without it,” said Eli Andrews, regional fixed ops director at Hudson Automotive Group. Get in the Know with Dynatron Software When it comes to fixed operations revenue, the conventional approaches of selling more and increasing traffic often overshadow the critical role of pricing optimization. Neglecting to fine-tune pricing strategies can significantly impact profitability. Without the insights derived from data-driven decision-making, dealerships risk leaving substantial revenue untapped. By embracing Dynatron Software as a strategic partner, dealerships can overcome these challenges and significantly increase fixed ops revenue. Through a combination of market research, data analysis and strategic planning, Dynatron empowers dealerships to not only optimize pricing but also navigate complexities such as price compliance and work-mix visibility. Schedule your 30-minute meeting at go.dynatronsoftware.com/cata to learn more today and start building your dynasty. Leigh Silver is the chief executive officer of Dynatron Software. He brings nearly 20 years of experience in automotive technology and is seen as a thought leader in the automotive industry. 26 CATA UP TO SPEED
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