Over the course of the weekend, the event attracted 1,437 total registered drivers and netted more than 5,800 in-vehicle experiences, doubling the attendance from the previous year. The buzz generated from the event carried over to social media; Chicago Drives Electric reached more than 4.6 million, according to initial results from media measurement firm Meltwater. “We are thrilled to see this event grow and involve more brands for consumers to test drive and experience,” said CATA Chairwoman Kelly Webb Roberts. “It’s clear, based on sold-out registrations, that interest in EVs is still prominent among today’s new-car buyers. In fact, nearly 50% of Chicago Drives Electric attendees indicated that they are likely to consider purchasing an EV.” “There’s no other event quite like Chicago Drives Electric where people were able to test drive a wide range of EVs back-to-back, speak directly with product specialists about the vehicles and meet with experts who addressed questions about EV ownership and charging — all in one place,” Webb Roberts continued. “We’re planning to bring back the large Chicago Drives Electric indoor test track and EV education hub to the 2024 Chicago Auto Show,” said Chicago Auto Show Co‑General Manager Jennifer Morand. “Last year’s test track featured models from five different brands. We look forward to continuing that experience at the 2024 show.” “There are brand-new EV options coming to the market at a rapid pace, which makes an event like Chicago Drives Electric and the Chicago Auto Show an ideal place to see all of the options side-by-side,” added Morand. “We understand that consumers have questions, and we believe it’s our mission to help provide those resources and answers.” « CATA UP TO SPEED 9
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