website. In the coming months, look for DriveChicago.com to become the No. 1 non-paid referrer in your site’s Google Analytics. DriveChicago.com continues to list ONLY the new and used inventory of CATA dealer members. There are no priority, sponsored or featured listings. Vehicle search results are solely based on the user’s filter options. As part of the rebuild, AIM also developed a way to eliminate inventory feeds and instantly update the more than 100,000 vehicle listings on the site. Even though the new site is live, the AIM team continues to refine dealership listings and deploy tools like WebBuy’s digital retailing tool for trade-in quotes and values. However, the biggest value of DriveChicago.com remains, driving traffic to YOUR website. 37
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