Introduction Your dealership likely has segments of target customers for your service department. There are new vehicle buyers to consider, along with existing clientele and conquest customers all on your radar. However, you might be missing out on an important segment of drivers who deserve your attention, those with high-mileage vehicles. There are common and often underutilized upsell opportunities for customer pay (CP) work for cars with over 60,000 miles, as keeping a high-mileage vehicle on the road requires much more attention to scheduled and preventative maintenance than models with fewer miles. In our experience on service drives across the country, many service departments aren’t set up in a way that has the most experienced service advisor taking care of these vehicles. This presents an opportunity for your service department and Fixed Ops profitability that your dealership should be taking advantage of. Methodology Dynatron’s database includes repair order (RO) information from dealerships across North America. To formulate this report, we were able to analyze ROs from vehicles over 60,000 miles to create two different bar graphs. The first graph includes data from over 27 million ROs to show the increase in dollars per RO based on the age of Hidden Opportunity of High Mileage Vehicles in the Service Drive Why One-Line Repair Orders are Eliminating Extra Revenue! By Leigh Silver, Chief Executive Officer, Dynatron a vehicle. The graph begins with new vehicles and ends with vehicles 10 years and older. The second graph shows the percentage of One-Line ROs dealerships had in Q1 2024. The number of One-Line ROs directly represents potential missed opportunities for selling more on the service drive. Results: Dollars Per RO and One-Line RO Counts for Each Dealer RESULTS: DOLLARS PER RO VS. VEHICLE AGE RESULTS: ONE-LINE RO COUNTS Do you know how many of your ROs have only one line? Here’s how your performance compares to the 27 million ROs we analyzed: • 50% or more of your ROs with one line is poor performance. • 50-38% of your ROs with one line is average performance. • 38% or less of your ROs with one line is excellent performance. If more than 38% of your ROs are one line, there is a huge revenue opportunity to be taken advantage of! CATA UP TO SPEED 17
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