PUB. 11 2021-2022 Issue 2

July • August 2021 3 I am gratified that many members of CBA’s Government Affairs Committee and Board of Directors – including CBA board officers – are program alumni. unlike the “relationship banking” with which you are already familiar. Just like you have more comfort lending to someone you know, public officials and media also rely more on people they know and trust. That earned trust is the single most powerful tool our industry has to effect positive change. Serving as a go-to resource on finance-related matters can help us to drive conversations and decisions to endpoints that are better for our banks and, most importantly, our customers. CBA’s Center for Bank Advocacy immerses participants in a selective leadership experience, and CBA’s highly accomplished advocacy professionals oversee the duration of the program. Attendees enjoy a program that includes monthly sessions with accomplished and notable presenters, covering a series of topics relevant to banking advocacy, including analysis of election results; priority issues for banking; how legislative and regulatory processes and the media operate; where and how to influence others and activate your colleagues and community; and PR problems and solutions. Upon completion, participants will join the highly enthusiastic alumni to continue advocacy of your bank, the banking industry, and their future. I am gratified that many members of CBA’s Government Affairs Committee and Board of Directors – including CBA board officers – are program alumni. Leading bankers see and have experienced the value of this program, and it is helping them amplify their voices for their industry while growing their individual careers. I encourage you to learn more about the program and to share the information with other colleagues who might be interested in participating. You can find all of the information you will need on our website: coloradobankers.org or by contacting Lindsay Muniz at Lindsay@coloradobankers.org or 303-825-1575.