contents ©2023 The Colorado Bankers Association is proud to present Colorado Banker as a benefit of membership in the association. No member dues were used in the publishing of this news magazine. All publishing costs were borne by advertising sales. Purchase of any products or services from paid advertisements within this magazine are the sole responsibility of the consumer. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of Colorado Banker or its publisher, The newsLINK Group, LLC. Any legal advice should be regarded as general information. It is strongly recommended that one contact an attorney for counsel regarding specific circumstances. Likewise, the appearance of advertisers does not constitute an endorsement of the products or services featured by The newsLINK Group, LLC. Jenifer Waller President & CEO Alison Morgan Director of State Government Relations Brandon Knudtson Director of Membership Lindsay Muniz Director of Education Rita Fish Communications & Office Manager Margie Mellenbruch Bookkeeper* Craig A. Umbaugh Counsel* Melanie Layton Lobbyist* Garin Vorthmann Lobbyist* Andrew Wood Lobbyist* Caroline Woodhouse Lobbyist* *Outsourced 140 East 19th Avenue, Suite 400 Denver, Colorado 80203 Office: 303.825.1575 Websites: coloradobankers.org smallbizlending.org financialinfo.org colorado-banker.thenewslinkgroup.org coe vnetru ar y BUILDING BETTER BANKS — Helping Coloradans Realize Dreams 12 16 4 Bankers in Action 8 Multi-Failure Authentication Finding and Fixing Gaps in MFA By Chris Tuzeneu, VP-Information Security, CivITas Bank Solutions 10 Advancing Notarization with RON By eNotaryLog 12 Six Ways to Effectively Market Your Financial Institution By Adam Lee, President, Techint Labs 14 CBA Centerpoint Going Beyond the Desk to Hear the Stories of Colorado Bankers 16 Want Your Content Viewed? Better Pay Attention to Google By Neal Reynolds, President, BankMarketingCenter.com 18 Why It’s Not Too Late for Interest Rate Swaps By Bob Newman, Chatham Financial 20 The Challenges of Escrow Tax Processing By Info-Pro Lender Services 23 Upcoming CBA Events 24 Malware's Changing Tactics SEO Poisoning in 2023 By SEI Sphere 4 Colorado Bankers Association The March • April 2023 3
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