Pub. 13 2023 2024 Issue 3

contents ©2023 The Colorado Bankers Association is proud to present Colorado Banker as a benefit of membership in the association. No member dues were used in the publishing of this news magazine. All publishing costs were borne by advertising sales. Purchase of any products or services from paid advertisements within this magazine are the sole responsibility of the consumer. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of Colorado Banker or its publisher, The newsLINK Group, LLC. Any legal advice should be regarded as general information. It is strongly recommended that one contact an attorney for counsel regarding specific circumstances. Likewise, the appearance of advertisers does not constitute an endorsement of the products or services featured by The newsLINK Group, LLC. Jenifer Waller President & CEO Alison Morgan Director of State Government Relations Brandon Knudtson CFO & Director of Membership Lindsay Muniz Director of Education Patricia Wells Director of Communications Megan Carruth Executive Assistant Margie Mellenbruch Bookkeeper* Melanie Layton Lobbyist* Garin Vorthmann Lobbyist* Andrew Wood Lobbyist* Caroline Woodhouse Lobbyist* *Outsourced 140 East 19th Avenue, Suite 400 Denver, Colorado 80203 Office: 303.825.1575 Websites: coloradobankers.org smallbizlending.org financialinfo.org colorado-banker.thenewslinkgroup.org BUILDING BETTER BANKS — Helping Coloradans Realize Dreams 24 6 4 Message from the CEO CBA Stands Ready By Jenifer Waller, CEO, Colorado Bankers Association 6 Making the Most of What You Have By Eric Hallman, Vice President — Bank Card Sales & Support, Bankers’ Bank of the West 8 AI Still Needs Humans: How To Harness the Power of Both With the Rapid Growth of Cyberattacks, People and Tech Must Work Together To Protect Modern Networks By Loraine Laguerta, Technical Writer, SEI Sphere 10 Professional Intimacy Leave Impersonal Leadership Behind By Karen Brown, CEO, Exponential Results 14 CBA Centerpoint Going Beyond the Desk To Hear the Stories of Colorado Bankers 16 Washington Update Advocating for ACRE: How Congress Can Help Rural America By Rob Nichols, President and CEO, American Bankers Association 18 Investment Subsidiaries Offer Solution for Municipal Securities By Larry Wood, Executive Vice President — Financial Institutions Group, The KeyState Companies 20 Digital Signage is a Must in Banking and Here’s Why By Jennifer Moore, DaVinci Sign Systems, Inc. 22 FedNow Assures Wholesale Adoption of Instant Payments By Dean Nolan, Managing Director of Commercial Payments, Strategic Resource Management (SRM) 23 Securing Your Data Advice From an Award- Winning Cybersecurity Team By Keith Gruebele, BHG Financial 24 Elevate Customer Engagement and Loyalty Through Personalization in Financial Advertising By Adam Lee, President, Techint Labs 26 Upcoming CBA Events 3 Colorado Banker

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