T Finding the Right Partners Matters with Card Conversions By Jeff Ostheimer, Director of Fintech Advisory Services, SRM (Strategic Resource Management) The financial landscape evolves fast, with banks constantly seeking ways to enhance their services, stay competitive, and comply with laws and regulations. One significant challenge they face is the conversion of their card processors — a complex and mission-critical task that can benefit from the expertise of a consulting partner. Let’s explore why it’s crucial for banks to select a consulting partner to guide them through the card conversion process. Navigating Complexity with Expertise Card conversion isn’t a simple software switch; it involves technical, operational and regulatory complexities. A consultant can bring experience and domain knowledge to the table. External experts and their partners understand the intricacies of card processing systems, compliance requirements and industry best practices. This expertise can help banks make informed decisions and avoid common pitfalls during the conversion process. Tailored Solutions for Unique Needs Every bank has unique requirements, a unique customer base and a tailored technology stack. Consultants work closely with banks to understand their needs and goals before suggesting customized strategies and solutions aligned with an FI’s objectives. The goal is to ensure a seamless transition that minimizes disruption to internal and external operations and customer services. Risk Mitigation Card conversions carry inherent risks such as data loss, service interruptions and security vulnerabilities. Banks could use a hand with risk assessments and mitigation. An outside consultant can identify potential issues and develop comprehensive contingency plans to address unforeseen challenges. A proactive approach safeguards the bank’s reputation and financial stability. Regulatory Compliance Compliance and regulatory impacts are critical concerns for banks, especially when handling sensitive customer data. Identify a consultant well-versed in industry regulations, including PCI DSS and regional banking standards. They can ensure the conversion process adheres to such standards, reducing the risk of compliance violations and associated penalties. Cost Efficiency While working with an external consultant has a cost, it can lead to significant expense savings in the long run. Banks can benefit from optimized processes, identified cost-effective solutions and a highly informed outside perspective on vendor decisions. A strategic approach can lead to a more cost-efficient conversion, benefiting the bank’s bottom line. Project Management Excellence Card conversions are complex, multifaceted projects requiring meticulous planning and execution. Find partners who are well-versed in project management and have the hands-on expertise to ensure timelines are met, tasks are coordinated efficiently, data is migrated and budgets are managed effectively. Outside advisors are the glue that holds the entire conversion project together, allowing the bank’s internal teams to focus on their day-to-day responsibilities. Smooth Customer Experience Banks rely on their reputation for trust, reliability and customer retention. A poorly executed card conversion can lead to customer dissatisfaction and attrition. Seek assistance as you look to maintain a seamless customer experience by minimizing disruptions, providing clear communication and addressing issues promptly. Conclusion In an era of digital transformation and heightened competition in the banking sector, card conversions are necessary to stay competitive and compliant. However, the complexity and risks associated with these conversions make it imperative for banks to engage consulting partners. SRM brings a wealth of experience, expertise and strategic thinking to ensure that the conversion process is successful and advantageous for the bank and its customers. By selecting the right partner, banks can confidently navigate the intricate path of card conversion and achieve their long-term goals. Jeff Ostheimer is the Director of Fintech Advisory Services at SRM (Strategic Resource Management) based in Memphis, TN. Jeff spent nearly two decades working directly with the banking C-suite on core and digital transformation initiatives. Jeff regularly provides insights on open banking, banking as a service and fintech trends to SRM’s clients and the industry at large. To learn more about SRM’s expertise in card conversions, core banking systems, fintech consulting, vendor sourcing and beyond, contact Colorado representative Phillip Foster (pfoster@srmcorp.com or (303) 588-1484). Colorado Banker 6
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