contents ©2024 The Colorado Bankers Association is proud to present Colorado Banker as a benefit of membership in the association. No member dues were used in the publishing of this news magazine. All publishing costs were borne by advertising sales. Purchase of any products or services from paid advertisements within this magazine are the sole responsibility of the consumer. The statements and opinions expressed herein are those of the individual authors and do not necessarily represent the views of Colorado Banker or its publisher, The newsLINK Group, LLC. Any legal advice should be regarded as general information. It is strongly recommended that one contact an attorney for counsel regarding specific circumstances. Likewise, the appearance of advertisers does not constitute an endorsement of the products or services featured by The newsLINK Group, LLC. Jenifer Waller President & CEO Alison Morgan Director of State Government Relations Brandon Knudtson CFO & Director of Membership Lindsay Muniz Director of Education Patricia Wells Director of Communications Megan Carruth Executive Assistant Margie Mellenbruch Bookkeeper* Melanie Layton Lobbyist* Garin Vorthmann Lobbyist* Andrew Wood Lobbyist* Caroline Woodhouse Lobbyist* *Outsourced 140 East 19th Avenue, Suite 400 Denver, Colorado 80203 Office: (303) 825-1575 Websites: coloradobankers.org smallbizlending.org financialinfo.org colorado-banker.thenewslinkgroup.org BUILDING BETTER BANKS — Helping Coloradans Realize Dreams 12 14 4 CHAIRMAN’S MESSAGE Growing Our Collective Voice Kevin Erickson, Market President, Independent Financial; Board Chair, Colorado Bankers Association 5 Take a Longer View of Your Critical Vendor Contracts By Ben Mrva, Chief Revenue Officer, SRM 6 Safeguarding New Banking Products From Fraud By Terri Luttrell, CAMSAudit, CFCS, Abrigo 8 Data Analytics A Foundation of Growth for Community Banks By Keith Gruebele, EVP, Institutional Relationships, BHG 10 CBA Centerpoint Going Beyond the Desk To Hear the Stories of Colorado Bankers 12 When Is a Card a Card? By Roger Morris Jr., JD, CIPP, Associate General Counsel, Compliance Alliance 14 Community Reinvestment Act and Section 1071 Adapting To Change in 2024 By Brad Birkholz and Troy Snyder, Plante Moran 16 Ask the IRA Expert 529 Plan-to-Roth IRA Rollovers By Mike Rahn, CISP, Ascensus 18 WASHINGTON UPDATE The ‘Other’ CRA A Lesser-Known Tool in the Policy Toolbox By Rob Nichols, President and CEO, American Bankers Association 20 Upcoming CBA Events 21 The Power of Blogging Enhancing the Community Bank Social Media Marketing Strategy By Neal Reynolds, President, BankMarketingCenter.com 2024-2025 Issue 1 3 Colorado Banker
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