Continually Measure and Adapt Your Strategies The digital marketplace is ever-changing, and maintaining a dominant share of voice requires ongoing measurement and adaptation. Key metrics to monitor include organic traffic, paid traffic, keyword rankings and engagement metrics. Taking the following actions will amplify where your share of voice stands, enhancing your online presence. Key Actions: • Regular monitoring. Consistently track your performance metrics to identify trends and areas needing improvement. • Engagement metrics. Pay attention to how users interact with your content; high engagement rates indicate strong content relevance and quality. • Social media activity. Stay active on social media to boost your share of voice and engage with your audience. Use platforms like LinkedIn for professional networking and Twitter for timely updates and customer engagement. • Key performance indicator (KPI) reviews. Regularly review key performance indicators to identify areas for improvement and adjust strategies accordingly. Keeping up with search engine guidelines and industry best practices ensures your strategies remain effective while experimenting with new tactics, allowing you to continually refine your approaches based on performance data and market trends. By staying vigilant and adaptable, your financial institution can maintain and grow its share of voice, ensuring your brand remains competitive and visible in the dynamic digital landscape. For more detailed strategies and insights on dominating your share of voice, download a free comprehensive whitepaper from the media center on techintlabs.com. Adam Lee’s career centers on creating, building, operating and leading highly successful media organizations. He helped launch Techint Labs to create a conversion-focused media agency that helps brands utilize emerging advertising technology to earn attributable results. Before Techint Labs, he led digital strategy for national clients at Digital First Media, the United States’ second-largest newspaper publisher. Learn how budgeting for top-tier support and guidance can save your program money. That’s Bankers Alliance. info@bankersalliance.org or (833) 683-0701. Holding Company of Compliance Alliance and Review Alliance Your time is valuable. You deserve an audit firm that provides your team with timely reviews and final reports within 45 days. C M Y CM MY CY CMY K Colorado Banker 16
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